Neil Smith Email & Phone Number

Charlotte, Nc, Us

DataLucent is unlocking a new source of authentic, permissioned first party consumer data by partnering with major celebrities (pop stars, A-list actors, etc.) to acquire their comprehensive, historical social media data (content, comments, likes, DMs, etc.) directly from the social platforms. Using proprietary algorithms and AI, DataLucent uncovers deep audience insights such as fan engagement, sentiments, and affinities and provides celebrities with a platform to apply the insights to their business endeavors (i.e. launching albums/tours/films, negotiating brand sponsorships, promoting celeb-owned brands, etc.). Additionally, DataLucent monetizes aggregated celebrity social data through a continuously updated CCPA/GDPR-compliant ID graph that can be licensed to marketers, AI engines, or other buyers of consented consumer data at scale.

Charlotte, North Carolina, United States

Commerical responsibility for TripleLift's next-generation Data Management Platform (legacy 1plusX) commercial business in the Americas. Oversee Americas Sales and Customer Success organizations.

United States

1plusX was acquired by TripleLift in March 2022.First US-based employee responsible for building the 1plusX business in the Americas. Responsible for building Sales and Customer Success organizations in the US.

New York, United States

Member of FreeWheel's leadership team, reporting to the CEO. Responsible for the global performance of FreeWheel's marketplace business.

New York, New York

Member of FreeWheel's senior leadership team, reporting to the CEO. Responsible for FreeWheel's global Marketplace business, including the legacy AudienceXpress business (unwired linear network), digital media sales, marketplace platform, and partner relationships (DSP, SSP, etc.). Created the FreeWheel Media brand to encompass all media sales efforts.

New York, United States

After the acquisition of StickyAds.tv, responsible for FreeWheel's expanded US marketplace operations, including the US StickyAds.tv SSP business as well as FreeWheel's legacy marketplace business. Launched FreeWheel's first US buy side media sales function.

New York, New York, United States

Executive responsible for FreeWheel's marketplace business, including both sales and operations.

Instrumental to growing FreeWheel's marketplace business through the development of supply and demand acquisition strategy and new transaction types (including the first programmatic transactions for long-form premium video and CTV/OTT)

New York, United States

Member of the team that launched FreeWheel's marketplace business line. Responsible matching inventory supply and demand and marketplace operational design.

Expanded the Sales Operations function to include revenue forecasting and managerial reporting.

New York, United States

Established the Sales Operations function within FreeWheel. Responsible for contracts, rate card management, pricing approvals, and CRM management.

Abingdon, United Kingdom

Performed gap analysis of existing project management practices and architected a PRINCE2-based project management strategy for a supply chain intelligence technology provider during the summer between my MEng and MBA programs.

Zaragoza, Spain

Re-engineered store-level demand forecasting and replenishment algorithms for a global toy retailer that resulted in a projected 6.7% annual cost savings as part of MEng thesis.

Greater New York City Area

Assessed business challenges and opportunities, developed business operations strategy, architected solutions, and led the implementation of transformational business processes and technology systems for NYC economic development programsDelivered a range of web-based technology solutions – including public-facing websites, business process management systems, management reporting, API-based system integrations, and payment systemsProject managed the entire project lifecycle for a portfolio of technology projects – including business requirement gathering, technology design and development, user acceptance testing, training, implementation, and ongoing maintenance Responsible for hiring and managing a team of three full-time professionals and numerous on-site and off-site consultants as well as for managing vendor relationships while reporting to the CIOWorked to develop a strategy for coordinating business processes across New York City government agencies as a member of the NYC Enterprise Architecture Board and as an adviser to NYC Business Express (www.nyc.gov/bizexpress)Automated NYC workforce development compliance reporting by developing a API-based integration that facilitated a one-time transfer of 100,000+ customer records and an ongoing weekly transfer of 5,000+ customer recordsLed the development of the NYC Training Guide, a public-facing research website for New Yorkers seeking occupational skills training, which awarded New Yorkers over $10 million per year in training funds (www.nyc.gov/trainingguide)Managed the team responsible for supporting the Agency’s CRM (Siebel) and for developing and implementing reporting solutions for various Agency sales forces

Greater New York City Area

Gathered requirements, redesigned business processes, and managed the implementations of new business processes as part of an operational overhaul of NYC Workforce1 Career Centers that resulted in a 700% performance improvement over two yearsAwarded 2006 NYC Excellence in Technology Award Best Application Serving an Agency’s Business Need for the design and successful implementation of a technology system that facilitated NYC Workforce1 Career Center business operations (100,000+ New Yorkers served per year)

B.S., Systems And Information Engineering, Economics

Master Of Business Administration (Mba), Business Administration And Management, General

Activities and Societies: Co-chair - Oxford Volunteer Consultants; Events Chair - Media & Advertising Oxford Business NetworkMerton College

Certificate In Master Level Study In Logistics And Supply Chain Management

Master Of Engineering, Logistics And Supply Chain Management

MIT-Zaragoza International Logistics Program