Neil Webster Email & Phone Number

United States

Recruited to return to agency to direct brand building, campaign development, product positioning, naming and content production efforts for multiple clients, including Amazon, Microsoft, Gatorade, Under Armour, Jimmy John’s, and MOD Pizza.• Translated client strategies and core brand elements into integrated campaigns, messaging, and tactics designed to increase brand equity and generate consumer engagement across multiple touchpoints.• Key creative driver in defining unique employee value propositions and developing successful recruitment campaigns for global icons, Microsoft, and PepsiCo.• Scripted and produced video and interactive content for various consumer brands and NGOs, including Microsoft, Under Armour, Columbia Sportswear, Tatcha and Room to Read.

Santa Barbara, Ca

Enlisted by Sonos brand leadership to evolve and codify brand creative expression and communications across multiple mediums. Spearheaded the successful articulation, evolution and evangelization of a new brand narrative and voice across the organization.• Served on core creative team that developed and launched first-ever Sonos retail store in New York City.• Drove and orchestrated robust editorial support for consumer-facing brand and product initiatives andmarketing campaigns.• Helped double brand awareness for three consecutive years.

Seattle

Played instrumental role in developing a compelling, story-based branding approach that drove agency growth from 8 to 65+ employees within a 4-year span.• Provided creative leadership for agency’s writing, video production, and interactive teams in developing strategy-based, emotionally resonant, relentlessly shareable content.• Scripted and produced videos for various consumer brands, including Nike, Starbucks, Microsoft, Keen, Coinstar, and Red Bull Media House.• Collaborated and co-authored Cumularity with J. Allard, Chief Experience Officer of Microsoft Entertainment and Devices, a 123-page, book-length treatise on the future of technology, resulting in increased synergy and coordination across all Microsoft connected entertainment teams.

Seattle, Wa

Led the charge to define and codify Starbucks brand positioning while developing and mentoring internal copy team.• Authored the initial Starbucks Brand Book, establishing a consistent brand narrative, voice, and messaging across multiple stores, sales channels, and marketing initiatives.• Assessed and edited branded communication efforts by internal teams and external agencies to ensure on- strategy alignment with company business goals and image objectives.• Developed and directed the creative execution of novel in-store promotions over several seasons.• Concepted, scripted, and directed multiple videos in support of various brand initiatives and productofferings.

Directed internal creative team and external resources in the development of IP-based content to support sales across multiple product categories.• Developed annual business plan, creative strategy, and editorial calendar for LegoClub.com and Lego Magazine, a publication reaching 2.5 million subscribers in 9 countries.• Served as a key driving force in providing robust content strategies for successfully leveraging high-end licensed properties (Star Wars, Harry Potter, etc.) in magazine and interactive channels.• Transformed free-to-consumer direct marketing program (LEGO Magazine) into profitable subscription- based revenue stream. (BrickMaster).

• Concepted and authored compelling story platforms, consumer communications and retail support materials for various brand franchises, including Running, ACG, Golf, Vision, Timing and Team Sports.• Recruited as initial writer and copy manager for newly launched Nike Equipment division.• Developed innovative, strategy-driven content for nikerunning.com, Pure Product brand initiative and Nike ACG “Area X” Winter X games sites.• Scripted and produced compelling digital programming for an array of brand initiatives including the “Summer of Play” website, “Road to Paris” Enhanced TV + website, and “The World Body” Olympics website.

Mfa, Dramatic Writing Program - Tisch School Of The Arts

Bfa, College Of Fine Arts And Communications