Neil Bentham Email & Phone Number

Beaverton, Or, Us

Multiple roles covering the entire product to market process from Innovation, through Design, Product Management and Merchandising, to Sales.In all cases connecting and partnering with stakeholders across the Nike matrix to specify precise solutions, build consensus with fully resourced plans, and engagement to ensure full adoption within relevant process and accountable teams.Typical deliverables cover initial insights, deep-dive root cause analytics, and project execution from factory buys to retail performance, with topics including:Product Health & LifecycleConsumer Attitudes & Response [Segmentation/Social Listening]Product Features & Benefits Value [Components/Color]Assortment ConstructInnovation CadenceSales Velocity & Lost SalesSales Force Design & AutomationPerformance Management [KPIs/Targets/Review]Scorecards & DashboardsData Science & TechnologyArchitecture & Capability [Agile/Lean]Operational Insights & Process Improvement

Moving from Analyst, through Manager to Head of Department, eventually leading a team of 40+ to deliver insight and analytics for enterprise leadership in support of Consumer Marketing and Client Relations.Teaming with Marketing and Technology, typical efforts were end-to-end in support of campaigns or product launch, from model development via data science, through system integration, to call centre deployment and on-going measurement.All projects being fully audited by Commercial Finance, with topics covered, and measured value including: Customer base growth over 2X from 6m to 13mSimultaneous average revenue growth per customer of over 3X‘Churn’ reduction of c.20% with associated savings of c.$20m in annual acquisition costsConsumer segmentation models to support/enhance $500m annual marketing spendDeveloped industry first individual customer P&L capabilityDefine and support of differentiated service models and cross-sell/up-sell opportunitiesAbove deployed in call centre operations with audited annual contribution of c.$50m

Housed in the Education Department, delivered decision support to policy makers and for public distribution. Broad subject areas include:Predictive models of demand for teachers to feed departmental budgetingDay-to-day support of various government agencies, up to and including Prime Minister

Master Of Science, Operational Research, Management Science

Bachelor Of Economics/Statistics, Economics