I’m a South African who is deeply passionate about emerging markets and enriching communities. In my lifetime I’ve lived in 7 countries, 5 of which are in Africa. I have successfully setup and launched businesses in 11 countries and delivered projects in more than 20.Since 2007 I’ve put my energy and focus into the African market, to really seek out opportunities for growth and development. I am a serial entrepreneur with cross-functional capabilities. My expertise extends beyond how to go to market, brand building, consumer centricity, trade marketing, retail theatre and how to best use these levers to harmonize and drive buying behavior and create value.I have a passion for sports and entertainment and was drawn to join the BetKing startup team in 2018 because of the opportunities it presents to not only bring communities closer together, but to enrich them, connecting fans with the sports and entertainment that they know and love throughout our physical and digital footprint.