Neil Cormack

Neil Cormack Email and Phone Number

Strategic Engagement, Communications and Marketing Manager @ Primary Care Sheffield
Sheffield, GB
Neil Cormack's Location
Sheffield, England, United Kingdom, United Kingdom
Neil Cormack's Contact Details
About Neil Cormack

I have a wealth of experience spanning the full range of marketing and business development specialisms. This has been gained through over twenty five years of experience in roles in professional firms working at a regional, national and international level. I am fully professionally qualified and recognised as a Fellow by the Chartered Institute of Marketing.Just as importantly, I am commercial, pragmatic and results driven. Through my career I have generated many £Ms for the firms I have worked for, through successful marketing campaigns, activity to drive relationships and work from key clients / work providers, as well as directly through my production of many winning pitches / tenders.In the last decade I have also honed my skills to drive online strategy, including websites, social media, campaigns etc. Always with a clear focus on the commercial returns, which have directly resulted in the generation of £Ms in fees.A sample of my key expertise includes:• Marketing and Business Development strategy, planning and budgeting• People / team management and leadership• Website creation and development• Online/digital - strategy / SEO with a focus on revenue generation• Targeting and lead generation, BD performance analysis • Client programmes – development and management• Campaign development and execution• Implementation of CRM systems (Microsoft Dynamics and Introhive, most recently)• Branding strategy and execution• Pitches, proposals, bid & tenders• Thought leadership – local to global• Events - development & management• PR – strategy and tactical delivery• Pricing strategies• Partner/director coaching• Market research design and use• Social media – strategy & campaigns• Sector marketing• Marketing collateral / promotional literature • Agency management, brand, PR, online, SEO and research• Client care / client feedback / mystery shopping• Sponsorship, including major sports events• Internal communication• Presenting.

Neil Cormack's Current Company Details
Primary Care Sheffield

Primary Care Sheffield

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Strategic Engagement, Communications and Marketing Manager
Sheffield, GB
Website:
primarycaresheffield.org.uk
Employees:
106
Neil Cormack Work Experience Details
  • Primary Care Sheffield
    Strategic Engagement, Communications And Marketing Manager
    Primary Care Sheffield
    Sheffield, Gb
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  • Primary Care Sheffield
    Engagement And Marketing Specialist
    Primary Care Sheffield Nov 2020 - Present
    Sheffield, England, United Kingdom
    NHS – Primary Care Sheffield (PCS) is the Federation Company of the 70+ GP Practices across Sheffield, covering a population of 600,000 people. PCS represents Primary Care within the wider NHS System, and directly provides services to Primary Care Networks. It also directly runs seven GP Practices, and delivers a specific service to provide evening and weekend extra capacity GP appointments. As well as providing a number of specific services including: an innovative city-wide mental health service; sexual health services; digital transformation and other cutting-edge developments to improve Primary Care and the service patients receive. PCS also owns and runs a Home Care company called Intercare, and a Training Company.My role in Engagement, focusses on developing relationships with key individuals within shareholding GP practices. In addition to ensuring effective communication on service operations, development and performance are strongly communicated regularly.Whilst the Marketing aspect of my role is broad reaching and includes development of specific campaigns for various parts of the business, around building awareness, generating clients, recruitment etc.
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  • Lupton Fawcett Llp
    Head Of Business Development & Marketing (Senior Associate)
    Lupton Fawcett Llp Jun 2011 - Sep 2020
    Leeds, Sheffield, York, United Kingdom
    As Head of Marketing & Business Development, I have full responsibility for all strategic and tactical, marketing and business development activity for Lupton Fawcett, a leading full service (top 200) commercial and private client law firm with over 300 people working in its offices in Leeds, York & Sheffield.Key responsibilities in my role include:• Management of all BD and Marketing activity and spend for the firm• Leadership, management and development of BD&M team• BD and marketing strategy, planning and budget• Website / online / SEO / social media• Brand strategy, implementation and promotion• Account programme, including approach, plans, coaching and feedback• Marketing data, CRM and other systems• PR strategy and execution• Pitches and proposals; writing, producing and coaching• Overall analysis of return on investment for activity and using it to further shape strategy.A sample of my key achievements include:• The development and management of a strong loyal team.• Development and launch and SEO for website that now generates many £100ks annually• Brand strategy, management and development including re-brand• Marketing strategy development and co-ordinated tactical activity for B2B, B2C and industry sectors, across three geographic markets• Implementation of a new (first) CRM System (Microsoft Dynamics) and Introhive automation layer, which has revolutionised the firm’s marketing systems and ability to drive client accounts• Development and running of client programme, referrer programme and targeting programme, this has secured numerous clients and generated fees in £Ms• Management of pitch and tender programme, that has directly resulted in a numerous wins generating £Ms in fees• Management of sponsorship of 2014 Yorkshire Grand Depart• Management of a successful start-up programme jointly with Leeds Beckett University.
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  • Irwin Mitchell
    Business Development & Communications Manager - (Interim Contract)
    Irwin Mitchell Dec 2010 - Jun 2011
    Leeds, England, United Kingdom
    Responsibility for the BD&M for all (non personal injury) activity for the Leeds office, with input also to national initiatives. This specifically included, the PR programme, pitches, proposals (including developing national approach), coaching, legal directory submissions, events/seminars, CRM, data analysis, key account activity and campaigns.
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  • Baker Tilly
    Regional Business Development & Marketing Senior Manager (North & Scotland) - (Interim Contract)
    Baker Tilly Apr 2010 - Nov 2010
    Leeds, Manchester, Liverpool, Hull, Chester, Stoke, Newcastle, Edinburgh,Glasgow
    Responsibility for managing BD&M for Baker Tilly across the North and Scotland. This role involved directly supporting the Regional Managing Partner and managing the regional BD&M team of over twenty people. My time was broadly split between ensuring national campaigns and initiatives were rolled out effectively in the region and working with the various office managing partners to develop the strategic effectiveness of their BD&M plans and tactics. Specific work included: client relationship reviews and plans (for a number of key clients), pitches, partner coaching, people / team management including performance issues and appraisals, development of marketing plans and the monitoring of office and regional budgets. I also developed a successful telemarketing campaign for the regional tax team that resulted in fees in the £100ks. The role came to an end after ten months due to it being a maternity cover contract.
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  • Pricewaterhousecoopers
    Marketing And Business Development Manager Forensic Services
    Pricewaterhousecoopers Aug 2005 - Mar 2010
    Leeds, London, Manchester, Birmingham, United Kingdom
    Marketing and BD for the Forensic division of PWC UK, with a focus on the north and midlands but also including a number of national projects. The Forensic Services department of PWC is in itself is a multi-million pound business with over three hundred people, I had responsibility for the marketing function, jointly with one other.My key responsibilities included: strategic marketing planning, marketing campaigns / thought leadership platforms, targeting programme / account development, direct marketing, collateral, online, events and PR management. Also the development and roll out of strategic plans and activity for forensic product groups and industry clusters, such as public sector / health. One example being a high profile advertising campaign for the PWC global licensing team, for which I developed an innovative ad suite based on a well-known children’s television character, Roary the Racing Car.I had responsibility for numerous winning proposals and tenders, including analysis, writing and production, which generated fees in £Ms.One highlight for me at PWC was that I had full project responsibility for the PWC Global Economic Crime Survey (Nov 2009). This was the largest global survey/thought leadership piece on economic crime / fraud ever published. I headed the project globally, including the development of online research from scratch, content development, online & hard copy materials, PR, performance metrics and project guidance for forty five PWC country teams. In the UK the survey achieved widespread national paper coverage.
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  • Knights Plc
    Senior Business Development & Marketing Manager - Asb Law (Now Knights Plc)
    Knights Plc Apr 2004 - Apr 2005
    Crawley, Brighton, Maidstone, Horsham, United Kingdom
    In this senior role I had specific responsibility for creating the firm’s key client development programme. Within this my goal was to increase the work from key clients from a broader range of the firm’s legal specialisms, which was achieved.In addition I developed a variety of campaigns to target new clients. I also completed an overhaul of the firm’s marketing database so it could be used effectively to run these successful campaigns.
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  • Grant Thornton
    Marketing & Business Development Manager Liverpool (Interim Contract)
    Grant Thornton Nov 2003 - Mar 2004
    Liverpool, England, United Kingdom
    Temporary contract to manage BD&M for Grant Thornton’s Liverpool office.
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  • Backpacker
    Travel Sabbatical
    Backpacker May 2003 - Oct 2003
    Australia, New Zealand, Thailand, Laos, Vietnam & Cambodia
    After finishing work in Sydney, I backpacked extensively around: Australia, New Zealand, Thailand, Laos, Vietnam and Cambodia.
  • Grant Thornton Australia
    Senior Marketing & Business Development Manager - Sydney
    Grant Thornton Australia Apr 2002 - Apr 2003
    Sydney, New South Wales, Australia
    In this role I had full responsibility for BD&M in the Sydney office, whilst also providing input for the national Australian firm. I developed a number of key BD&M practices that were new to Grant Thornton Sydney and took the office forwards. These included, the analysis of ROI on BD&M activities, approaches to manage key client accounts and key referrer relationships and the development of the firm's CRM system.I also developed and rolled out a number of campaigns including a specific initiative called “The Business Owners’ Forum” which obtained direct feedback from business owners across New South Wales on the key issues that they felt affected their businesses; from which a fresh thought leadership piece was produced and redistributed to targets. I also organised group of partners to complete direct follow-up with the business owners which resulted in twelve new significant clients being generated in three months.
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  • Grant Thornton
    Regional Senior Marketing Manager North & Midlands
    Grant Thornton Jan 2000 - Apr 2002
    Leeds, Manchester, Birmingham, Sheffield, Nottingham, Liverpool, Newcastle
    After managing the marketing and business development for the West Yorkshire office for a year and a half, my achievements were recognised and I was promoted to a newly formed role to manage the North & Midlands region, spanning a number of city offices (The regional role was in addition to my core role in the West Yorkshire office). I reported directly the regional senior partner / UK board member.In the role, I had indirect responsibility for the regional marketing team of over twenty. Key achievements included, cementing and motivating the regional marketing team through team days and knowledge sharing initiatives. Standardising the marketing planning process and direct involvement in the marketing plan and execution for each office. The development of a new BD performance measuring system and the development of various regional campaigns resulting in fee gains of over £1M.
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  • Grant Thornton
    West Yorkshire Marketing Manager
    Grant Thornton Jul 1998 - Jan 2000
    Leeds, England, United Kingdom
    My role was to manage all marketing and business development for the Grant Thornton West Yorkshire (Leeds office & Bradford office). I had responsibility to develop marketing strategy and plans and to manage the budget, to ensure effective delivery. This involved the direct management of a team of three. One key initiative I delivered was a programme to focus and coach partners on their personal target relationships and how they could actively win business from them. I also successfully managed the roll-out of nationally developed campaigns as well as developing local ones, such as a seminar programme for motor retail clients; which resulted in a high number of client gains.
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  • Grant Thornton
    National Marketing Executive
    Grant Thornton Oct 1996 - Jul 1998
    London, England, United Kingdom
    Working in the national marketing department of Grant Thornton, I was given the opportunity to manage projects of key importance to the firm; including developing and launching Grant Thorton UK's first ever web site. I also worked with London agencies to develop significant campaigns; including above and below the line for specific service areas and target industries. These campaigns were often very innovative and generated strong levels of enquiry / ultimate ROI.
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  • Greater Manchester Chamber, Uk
    Marketing Executive - Gm Bic (Greater Manchester Business Innovation Centre)
    Greater Manchester Chamber, Uk Oct 1992 - Oct 1996
    Manchester, England, United Kingdom
    The BIC was a full service European Business and Innovation Centre registered with the EBN (European Business Network) in Brussels. It provided Business Support Services to SMEs in the Greater Manchester region of the UK and ran these programmes through ERDF Obj 2 funding.I was responsible for the marketing strategy, plan and promotion of the BIC, in addition to supporting over fifty start-up clients with their marketing plans. I also implemented the launch of GMBIC's environmental consultancy (Envirotech), taking its client base from zero to over one hundred in its first year.
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Neil Cormack Skills

Marketing Strategy Business Development Marketing Communications Crm Management Lead Generation Social Media Marketing Business Strategy Marketing New Business Development Marketing Management Seo Public Relations Internal Communications Event Management Law Firm Marketing Online Marketing Market Planning Direct Marketing Email Marketing Social Media Strategist Team Management Social Media Best Practices Social Media Roi Social Media Marketing Plan Creation Customer Relationship Management Tender Writing Accountancy Firm Marketing People Management Proposal Writing Key Account Management Coaching Analysis Budget Management Copywriting Corporate Communications Market Research Brand Development Advertising Forensic Accounting Marketing Legal Marketing Social Media Coach Professional Services Bid Writing Pricing Strategy Microsoft Dynamics

Neil Cormack Education Details

Frequently Asked Questions about Neil Cormack

What company does Neil Cormack work for?

Neil Cormack works for Primary Care Sheffield

What is Neil Cormack's role at the current company?

Neil Cormack's current role is Strategic Engagement, Communications and Marketing Manager.

What is Neil Cormack's email address?

Neil Cormack's email address is nc****@****-dt.com

What is Neil Cormack's direct phone number?

Neil Cormack's direct phone number is +4411427*****

What schools did Neil Cormack attend?

Neil Cormack attended Cim | The Chartered Institute Of Marketing, The University Of Stirling, Cim | The Chartered Institute Of Marketing, Cim | The Chartered Institute Of Marketing, Colchester Institute, Thomas Lord Audley School.

What are some of Neil Cormack's interests?

Neil Cormack has interest in Cooking, Travel, Jazz, Cricket, Property Investment, Real Ale, Camping, Football And Basketball, Spending Time With Family And Friends, Watching.

What skills is Neil Cormack known for?

Neil Cormack has skills like Marketing Strategy, Business Development, Marketing Communications, Crm, Management, Lead Generation, Social Media Marketing, Business Strategy, Marketing, New Business Development, Marketing Management, Seo.

Who are Neil Cormack's colleagues?

Neil Cormack's colleagues are Louise Mcdermid, Jovan Dragic, Donal Farrell, Olarewaju Mayowa , Ipbt(Ascpi), Olivia Nicholson, Liam Stanley, Laura Pattman.

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