A highly experienced leader who has led large teams across all areas of marketing, digital and customer insight; including strategy, brand, communications, e-commerce, performance & acquisition, price & promotions, data and insight. Worked across multiple sectors and multiple channels, on the client side, the agency side and as a consultant. Customer oriented, with a passion for finding that often difficult balance between the customer needs and the commercial constraints and opportunities.A low ego hands on leader with strong values - motivated by the whole and achieving collective targets in an inclusive and positiveA passion for understanding the why of everything, connecting the dots, and improving the whole.