Neil Gill Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

-Lead Streaming Audio & DOOH Partnerships for Publicis Media and supported agencies-Manage Programmatic Marketplaces (Inventory & Publisher Management) to support Publicis Precision agencies:Connected TVDigital Out of HomeMulticulturalAudio/PodcastingIdentity, Data & AudiencesPublicis Media was created to simplify our organization, modernize our approach for greater collaboration, and ultimately drive new levels of scale and efficiency. Our mission is to create… Show more -Lead Streaming Audio & DOOH Partnerships for Publicis Media and supported agencies-Manage Programmatic Marketplaces (Inventory & Publisher Management) to support Publicis Precision agencies:Connected TVDigital Out of HomeMulticulturalAudio/PodcastingIdentity, Data & AudiencesPublicis Media was created to simplify our organization, modernize our approach for greater collaboration, and ultimately drive new levels of scale and efficiency. Our mission is to create value for our agencies and clients. We do this by delivering best-in-class standards across the modern media landscape including partnerships, strategy, investment, data, and technology. Show less

Chicago, Illinois, United States

Greater Chicago Area

At Publicis Media, I work across emerging programmatic channels. This includes Advanced TV (CTV/OTT, Addressable, Data-Driven Linear), Audio, and Digital Out Of Home. I help empower Publicis agencies to evolve with consumers by taking a more data-informed, tech-enabled approach that is transforming these channels. We have a direct role in educating and guiding strategy and investment teams on programmatic buying opportunities, and in turn, delivering improved performance for clients.

Greater Chicago Area

Greater Chicago Area

Merkle is a people based marketing organization that believes there is truth in data, and proof in performance. At it's core, we believe marketing is about identifying real people, leveraging the data behind them to create personalized experiences, and then relentlessly measuring that over time.

Greater Chicago Area

●Evaluate and analyze potential partnerships in programmatic sales channels to help guide revenue strategies●Identify areas for audience development, product needs and revenue growth●Develop marketplace insight to identify areas for audience development, product needs and revenue growth●Manage price floors and advertiser channel strategy●Develop and deliver insight through programmatic revenue reporting and deliver to stakeholders●Quickly and seamlessly troubleshoot private… Show more ●Evaluate and analyze potential partnerships in programmatic sales channels to help guide revenue strategies●Identify areas for audience development, product needs and revenue growth●Develop marketplace insight to identify areas for audience development, product needs and revenue growth●Manage price floors and advertiser channel strategy●Develop and deliver insight through programmatic revenue reporting and deliver to stakeholders●Quickly and seamlessly troubleshoot private marketplace deals to increase revenue streams●Provide flawless quality assurance by testing ad tags, trafficking, and implementing programmatic deals Show less

Greater Chicago Area

●Create audience targeting segments for use in programmatic strategy using a Data Management Platform●Develop documentation, rate cards, best practices, and case studies●Plan and create programmatic inventory packages, as well as seasonal and event specific offerings

Greater Chicago Area

●Curate web reporting, analysis, and forecasts for all Tribune sites●Document all analytical requirements during the implementation period ●Transitioned reporting and data tracking during Tribune’s Next Generation site overhauls●Create and deliver personalized Omniture trainings specific to job function or department

Greater Chicago Area

●Build automated reports and dashboards emphasizing key performance indicators●Analyze and present findings and recommendations related to market trends/forecasts●Participate in weekly mobile technology scrums to stay abreast of new developments, releases and updates to apps ●Test web sites and mobile apps and sites during all stages of product lifecycle to ensure accurate measurement

Greater Chicago Area

● Review all digital insertion orders ensuring products are ordered and scheduled accurately● Act as a liaison between sales forces, campaign specialists and clients to ensure inventory is available for campaigns● Traffick ad units utilizing DART for Publishers (DFP), and verify creative for functionality and standards compliance● Track, process & verify accuracy of all incoming ad collateral using DART’s DSM and DFP ad serving systems● Manage and review billing files weekly to… Show more ● Review all digital insertion orders ensuring products are ordered and scheduled accurately● Act as a liaison between sales forces, campaign specialists and clients to ensure inventory is available for campaigns● Traffick ad units utilizing DART for Publishers (DFP), and verify creative for functionality and standards compliance● Track, process & verify accuracy of all incoming ad collateral using DART’s DSM and DFP ad serving systems● Manage and review billing files weekly to ensure the work of the QA team● Troubleshoot errors within DSM and DFP● Oversee user access to network systems by acting as an admin for all new user profiles Show less

Greater Chicago Area

● Generated new business & fostered existing accounts by offering exceptional customer service and demonstrating market and product knowledge● Fielded inbound calls, emails & faxes across multiple media markets quickly and assertively● Increased revenue by upselling and bundling Tribune products across all sales channels● Became Proficient with Tribune sites including apartments.com, careerbuilder.com and cars.com

B.A., Economics

Certificate, Product Management

Developed market products and features to solve real problems for customers Gained leadership and communication skills to lead teams.

Education record

Activities and Societies: National Honors Society, Illinois State Scholar, Football, Baseball