Digital Creative Director, Ux Designer
Current- Develop impactful UX research and testing strategies to inform brand development using design thinking principles- Advocate and mentor staff on user-first principles across the agency - Ideate and concept digital experiences using industry-leading tools such as Adobe Suite, Sketch, Invision and Optimal Workshop- Use research to identify competitive landscape & industry trends- Manage and lead designers and developers to deliver innovative products- Define and develop style guidelines and design systems for clients- Create and maintain perfectionist-level consistency across brand assets- Gain a deep understanding of user needs and behavior utilizing methods such as user research, interviews, surveys, customer journey mapping, remote testing and card sorting