Kate Neiswender Email & Phone Number

San Francisco, California, United States

San Francisco, California, United States

Berkeley, California, United States

Abilene, Texas, United States

Worked directly with partners during fact-finds, pitches, and throughout the year to fulfill activations.Utilized fact-finds and partner goals to develop and present assets that resulted in up-sells and additional revenue during the partnership renewal season.Developed strategic campaigns and alternative benefits during COVID that resulted in retention of over 85% of property revenue during 2020. Met with the university's marketing department and external operations team on a weekly basis.Created systems to organize activation processes, fulfillment/POPs, digital media content, and client engagement activities resulting in increased efficiency and communication between partners and ACU Sports Properties.

Seattle, Washington

Led, managed, and implemented strategy associated with sales, customer success, and marketing.Generated product and service demand through email marketing, website optimization, advertising, social media, and content management.Assisted in defining and managing Driveline's corporate/product brand.Monitored and managed social media, leading to a 110% increase in Instagram and Twitter followers in the first year and a 3.6% combined average engagement rate (ERR) on Instagram and Twitter.Developed marketing materials, creative assets, and social media content.Identified market/product opportunities by evaluating market trends & competitors.Created organizational systems to increase efficiency and success of the department.

Seattle, Washington

Developed and executed marketing scripts and activations leading up to and during athletic events.Directed and communicated with a team to fulfill game day plans including music, fan engagement, on-court/field promotions, videoboard features, and PA timing.Led on-campus marketing efforts that promoted game attendance and participation at events, leading to an over 100% attendance increase at volleyball and soccer.National Association of Collegiate Marketing Administrators (NACMA) 2018-19 Gold Medal winner for Student Promotion and Silver Medal winner for Digital Promotion

Alma, Michigan

Developed brand, created and organized social media content, and facilitated public relationsincluding press conference interviews and video packages.

Alma, Michigan

Conducted and managed sporting event operations that included public relations, social media, and statistics.Adapted and responded to quickly changing sporting event circumstances by exercising interpersonal communication and organizational skills.

Alma, Michigan

Assisted in research studying the effects of soil pathogens on trees with versus without sunlight and other variables.Collected, sorted, and interpreted data using organizational and analytical skills.

Jacksonville, Florida Area

Improved tour marketability and profitability by researching, identifying, and capitalizing on market opportunities in new regions.Sustained rapport with key partners by keeping periodic communication, exploring specific needs, and anticipating new opportunities.

Master Of Education - Med, Intercollegiate Athletic Leadership - Administration

Bachelor Of Arts - Ba, Marketing, Minor In Environmental Science

Activities and Societies: Alma College Women's Golf Team, NCAA Student-Athlete Advisory Committee Member, Publicity Chair and Community.