Develop and execute a comprehensive strategy to expand channel business sales for software and services in the MCR region. Responsibilities include providing leadership and mentorship to a team of channel professionals, actively identifying, recruiting, enabling, and partnering with targeted value-added partners, and establishing and managing recurring buying programs such as Enterprise Agreements, Managed Services License Agreements, and cloud services.Key responsibilities include conducting comprehensive portfolio training sessions, utilizing advanced tools to identify and capitalize on sales opportunities, and generating sales funnels for both new and renewal business. Additionally, I launched targeted marketing campaigns, hosted sales clinics, and implemented incentive programs to drive performance. I also played a crucial role in leading and managing the budget for marketing activities and headcount.Performance goals focus on achieving target sales and higher renewal rates, increasing the adoption of new buying models, and enhancing sales through strengthened recurring revenue streams. Additionally, these goals emphasize demonstrating exceptional sales expertise within a complex ecosystem of distributors, value-added resellers, system integrators, and partners.Executive communication entails providing ongoing communication to the executive management team in the Americas regarding sales forecasts and results, as well as overseeing weekly forecast and business reports on activities. Moreover, creating, supporting, tracking, and measuring all sales initiatives with partners and the channel team is crucial.Finally, ensuring an outstanding customer experience through all interactions and processes is paramount.

As the Software and Services General Manager, I was responsible for supporting distribution and partners in expanding their services and software business, with a particular emphasis on recurring revenue streams and SaaS models. I successfully implemented robust lifecycle practices—encompassing land, adopt, expand, and renew phases—to generate sales funnels, maximize rebate earnings, and streamline processes. Furthermore, I developed and executed strategic business plans aimed at expanding market presence and consistently exceeding sales targets aligned with the company's objectives.

Spearheaded initiatives to assist both one-tier and two-tier partners in expanding their services and software sales, encompassing both new and renewal business, in alignment with Cisco’s recurring revenue strategy. Managed relationships with partners and distributors, enhancing collaboration, fostering long-term business relationships, and promoting the adoption of new buying models and cloud solutions. Planned, set, and executed a channel sales strategy for the business in Colombia.

As the Services Account Sales Manager and Renewal Manager, I transformed the sales approach from reactive to proactive by cultivating robust customer relationships through strategic planning, interactive workshops, and compelling demonstrations. I worked across the service provider, enterprise, and public sector segments to collaborate closely with internal teams and partners, aligning solutions with customer needs to drive significant growth in services, technical, and professional offerings. This strategy led to higher customer satisfaction levels and the discovery of new business and renewal opportunities, thereby fueling sustainable growth.

Led sales efforts for IP Packet Networks across Telefonica Colombia, Venezuela, ETB, and Millicom Colombia, achieving significant growth and market penetration. Cultivated strong customer relationships, managed a robust sales pipeline, and developed targeted business plans and sales strategies that aligned with client needs and market opportunities. This approach maximized revenue potential and strengthened market presence.

Collaborated with the Sales team to develop strategic Win Plans with key partners, ensuring alignment and effective partnerships. Supported Services Operations by leveraging partners to enhance our delivery capabilities. Drove continuous improvement in Partner Management processes, including streamlining partner RFPs and ensuring back-to-back compliance from the pre-sales phase, as well as enhancing quality and efficiency in partner-related processes. Responsible for managing the relationship with partners, providing the sales team with rapid response times to address time-critical business opportunities. Ultimately, contributed to the successful execution of the company's business mission by developing and deploying a robust NSN and third-party portfolio.

Worked closely with customers to design and develop tailored solutions that addressed their unique challenges and needs. Gained a deep understanding of customer architectures and requirements, translating them into effective NSN solutions. Delivered technical design expertise to craft innovative solutions that aligned with customer needs. Provided comprehensive support throughout the pre-sales and delivery phases, ensuring seamless execution and customer satisfaction.

Spearheaded business growth and innovation in the Andean Region (Colombia, Ecuador, Peru, and Venezuela) by designing, developing, selling, and implementing value-added services projects for both mobile and fixed networks. Identified and leveraged new business opportunities in security, system integration, and hosting services. Provided technical sales support for network architecture, including design and planning, system integration and customization, and Operational Support Systems (OSS) and Value-Added Services (VAS). Demonstrated expertise in business development, opportunity evaluation, sales, and project delivery, with a strong focus on driving revenue growth and expanding the portfolio of value-added services. Additionally, introduced innovative business models such as pay-as-you-grow, hosted services, and cloud services to meet evolving customer demands and drive further innovation.

Provided comprehensive technical support for Siemens' Telecommunication Network Management System (TNMS) across SDH networks in the Andean region. This involved the installation, commissioning, and acceptance testing of TNMS for key customers such as TIM (Peru), Andinatel (Ecuador), and CTE (El Salvador). Delivered ongoing technical support for SDH-Siemens Multiplexers, Line-Systems (SL S2 and S3), PDH, SDH, DWDM, DCN, and Synchronization. Designed, planned, installed, commissioned, and integrated IN prepaid services for fixed networks, while custom-designing new services tailored to meet specific customer needs.My expertise spans the entire project lifecycle, from installation and commissioning to technical support and custom design, ensuring seamless network management and optimized customer solutions.

Provided worldwide Technical Support (TAC-3) for Siemens' Telecommunication Network Management System (TNMS) across SDH networks. This technical support was directed towards local companies and end customers where Siemens had implemented its management system. Specific duties included serving as a specialist in commissioning, delivering on-the-job training, conducting system testing, and addressing technical queries. Managed the escalation of design defects to Siemens' R&D, and provided on-call support for emergency cases.

Led the successful installation, commissioning, maintenance, and acceptance testing of Siemens' TMN SDH Management Network Operating System (SMNOS) for Telecom Colombia, ensuring seamless network operations. Additionally, provided expert technical support and guidance to local staff at the Network Operation Center (NOC), significantly enhancing their capabilities. Delivered reliable on-call support for emergency cases, ensuring prompt resolution and minimal downtime.