Nelly Hernández Email & Phone Number

Leipzig Area, Germany

Guest researcher at Fraunhofer Center for International Management and Knowledge Economy (IMW) Unit: Professional Development and Competence Management.

Mexico City Area, Mexico

Market Analyst at IDC's Mexico Enterprise Research Group. Using a mix of both primary research and secondary sources, responsible for analyzing the software market in Mexico, including market trends and outlook, vendors competitive and strategic analysis, market shares and market sizing.

Oulu, Finland

Project management; responsible for conducting research using in-house and external sources, by working closely with stakeholders from initial phase to define project scope and objectives, analyzing data, formulating reports with actionable insights and presenting the key findings and recommendations on a timely basis.

Oulu, Finland

Mapping and negotiating with potential silver suppliers from Mexico.

Querétaro, México

- Primary contact and power user of global and local database subscription services (Euromonitor, Business Insights, Mintel, Nielsen, Millward Brown, IPSOS, etc) to monitor category performance and identify new trends and opportunities for pet care market. - Data mining, analysis and dissemination to formulate weekly, monthly and quarterly reports regarding products’ market share and distribution, pricing, category market size and brand health tracking. - Project management, working closely with senior manager and internal clients to define business questions, liaising with agencies to commission ad hoc qualitative and quantitative market studies for understanding the need to solve the issues or capitalize upon the opportunities; while being responsible to guarantee the validity and quality of the information delivered to the stakeholders along the research process. - Analyzing and interpreting data to identify patterns and solutions in order to support clients/senior managers by producing substantiated recommendations upon the research findings.

Morelia, México

(January – October 2007 & April – September 2008)- Conducting market research to analyze local and regional market. - Developing and implementing marketing plan and strategies.- Responsible for coordinating staff and the necessary activities to design, edit and optimize marketing materials.- Assisting in development and maintenance of corporate website.- Planning and executing communication campaigns and marketing events, such as the 50th Anniversary of the company and the participation as exhibitor in “Expo-café” national tradeshow.

Orlando Fl, Usa

Internship at World Disney World Resort joined with a Graduate Certificate in Hospitality Management at University of Central Florida.

Ph.D. Student, Economics

Area of research: Strategic Management Supervisor: Prof. Dr. rer. pol. Thorsten Posselt - Scholarship holder at DAAD German Academic.

M.Sc.(Econ.&Bus.Adm.), International Business And Management

Oulu Business School – AACSB accredited. Oulu, Finland. – Master’s Thesis as part of Oulu Business School and Savonia University “YKO.

B.A., Marketing, Graduated With Honors.

Activities and Societies: Diploma for "Student’s integral development achievement", awarded for active and constant participation in Tae.

Graduate Certificate In Hospitality Management, Hospitality Administration/Management

– Courses on Strategic Marketing for guest services corporations

Semester Abroad For Bachelor’S Studies, Marketing

Warsaw, Poland