Focus on 1. Brand localization multi channel experience integration strategy, planning, Design & management for International high end brands2. Experience strategy-driven organizational transformation

Focus on retail’s online merge offline (OMO) Integration innovation & strategy

1. Establish Taipei Office & develop Taiwan potential business.2. Recruit Talented designers from Taiwan.3. Project Lead & focus on China Consuming & Auto industries' experience strategy, service design & research

Service design & Business strategy

1.Business Development and AnalysisHelp company evaluate new business model cooperation with Partner and draft business plan.Report to VP directly.2.Website CR% optimization, structure planning and experience, interface design-Build overall App and e-commerce user experience journey map, understand what's our TA's requirement and make sure CR% increase.-Wireframe and interaction design, draft and design website wireframe and test ways of interaction.-Wireframe visualize,… Show more 1.Business Development and AnalysisHelp company evaluate new business model cooperation with Partner and draft business plan.Report to VP directly.2.Website CR% optimization, structure planning and experience, interface design-Build overall App and e-commerce user experience journey map, understand what's our TA's requirement and make sure CR% increase.-Wireframe and interaction design, draft and design website wireframe and test ways of interaction.-Wireframe visualize, use interface design app "Sketch 3" to visualize website and app.3.Marketing planning and budgeting-SEM Media Ad planning, keywords structure-Partnership-O2O marketing planning4.O2O CRM process & Function planning-Retailers and online channels CRM process design and plan Show less

User experience optimization and website interface design-Cooperate with IT, Merchandise, Production and Marketing team, optimise Website structure, Funnel, categories optimization, improve conversion rate over 200%, and improve duration, page view of each funnel, decrease Bounce rate of overall website.-Lead Designer to improve their design, increase CTR performance over 150%.-Coordinate with Singapore regional team for improve overall user experience of website.Website… Show more User experience optimization and website interface design-Cooperate with IT, Merchandise, Production and Marketing team, optimise Website structure, Funnel, categories optimization, improve conversion rate over 200%, and improve duration, page view of each funnel, decrease Bounce rate of overall website.-Lead Designer to improve their design, increase CTR performance over 150%.-Coordinate with Singapore regional team for improve overall user experience of website.Website traffic monitor and analysis-Analysis traffic of each funnel, provide marketing useful suggestion for categories manager can improve the marketing campaigns-User behavior research, understand user behavior from every marketing channel, allocate overall website resource.Marketing Campaign PlanningGoogle keywords search Marketing (SEM) Taiwan Lead-Manage and operate Google SEM of TAIWAN venture, coordinate with Singapore regional team to improve SEM structure, keywords, bidding price Show less