Nelson Vargas Email & Phone Number

Establish strategic marketing direction, develop marketing program and execute promotional programs within spend budgets for management approvalWork closely with company advertising agencies regarding promotional efforts for the productsPrepare ad copy for brochures, circulars, co-op advertising, etc.Conduct market research studies as appropriate to facilitate product promotion and salesUnderstand and investigate industry and market trends and key issues in order to develop appropriate marketing strategies and plansEnsure that adequate goals and metrics are collected to assess program success and suggest and implement required improvements evidenced by the metrics

Consulted the Marketing team in managing the company’s only marketed drug, Durezol.Helped develop the drug’s presence in the post-operative arenaPrepared Durezol for the launch of its new, pending FDA approved indication for anterior uveitis Prepared sales force management to better leverage marketing materials and product clinical benefits Worked with the marketing team to develop KOL support for the company and its products, subsequently highlighting that same support through various marketing media

Directed branded product marketing and demand management for a $100M product portfolioWorked closely with key constituents to understand motivations and increase end-user demand, including developing a fully integrated, interactive online resource for physicians and consumersScheduled regular field visits to coach sales representatives and refine the direct marketing message Conducted a much needed 30-physician focus group, determining the need for new advertisements and ultimately developing the first successful ad campaign for Alrex in 4 yearsCollaborated with the Global Strategy Team to position products for international launchPresented marketing plans to the Global Head of Pharmaceuticals with a review of market expectations and state-of-the-business updates

Directed pricing, inventory operations and marketing to 40 retail outlets and distributors for 80+ generic products—with over 5 new product launches—assuming duties previously held by 2 product managersAchieved or maintained 1st or 2nd market share position in 90% of markets in which products competedConducted thorough and regular competitive research and pricing/unit analyses for contract positioning and optimal price-to-market share mixWhile in Marketing, assumed the role of National Account Manager for $5.0 M of Trade business and grew it 5% in sales dollars over last contract periodUsed as a resource by the National Sales Team for key business presentations and relationship buildingSpearheaded collaboration with 6 departments to forecast returns and allowances; ensure accurate ordering; secure contract renewals; meet packaging requirements; and resolve compliance issuesEnsured uninterrupted supply for 80+ generic products via deep understanding of demand fluctuationsMaintained inventory levels within ±3% of actual, saving approx. $1 million in annual overhead costs

Contributed to strategic planning for 100 generic prescription products on team of 2Due to internal company restructuring, position responsibilities were the same as those of a Product Manager, while at the same time assuming responsibility for implementing Marketing Analyst taskFacilitated timely resolution of day-to-day issues of generics business; assisted Associate Product Manager, Product Manager, and Director with key product forecasting; improved supply/demand and inventory management processes; and worked with Contracts analysts to resolve pricing issuesCo-traveled with 6 National Account Managers nationwide to understand customer needs and develop mutually beneficial contract offerings