General Manager, Communications
Cp Ships (Hapag-Lloyd Ag)
•Coordinated and oversaw all projects and advertising campaign with advertising agencies in London, UK. •Maintained independent brand identities and corporate images for seven different brands, including separate advertising campaigns, websites, customer gift programs and written promotional material such as brochures, service directories, direct mail, and promotional calendars•Managed the day-to-day maintenance and operations of Internet sites for seven brands, and assured that all websites complied with appropriate policies, guidelines, standards, as well as their individual corporate identities•Editor for all the Latin-American written promotional material, press releases, and Spanish website version •Designed and managed the development and implementation of two computerized system; CRIS (Core Route Information System) designed to automatically update the routed information on each brand website and MDS (Management Distribution System) designed to handle the world-wide distribution of promotional material to all branches globally