Andrea Nelson Email & Phone Number

Scottsdale, Az, Us

Scottsdale, Az, Us

Greater Chicago Area

Chicago, Illinois, United States

Portland, Oregon Area

• Grew revenue 7x (2009-2016) achieving 90%+ market segment share by driving architectural conversions, integrating storage optimizations and acceleration capabilities into the mainstream CPU platform growing average selling prices 3x (2009-2016), and by expanding into emerging and adjacent markets. • Transformed marketing team from 5 US-based product managers to global team of 30 with critical knowledge and capabilities necessary to drive growth. Capabilities included market development, ecosystem, partner, solutions, performance and competitive marketing. Aligned with and maximized utilization of internal partner organizations to scale marketing impact while optimizing investment.• Developed team to conceive and launch Intel® Storage Builders, an ecosystem program which provided structure and scale for storage partner technical enablement and go-to-market programs and initiatives. Team gained program approval and funding, built web infrastructure, developed collateral and event plan and onboarded 75 members in under 1 year.• Provided enhanced storage sales and marketing tools and collateral focused on accelerating key data center storage initiatives (Software Defined Infrastructure (SDI)/Software Defined Storage (SDS), analytics, PCIe-based storage, all-flash storage).• Partnered with storage ecosystem innovators (Microsoft, VMWare, Nutanix, and many more) to develop storage solutions recipes solving critical infrastructure needs.• Directly owned and managed $6M operational budget and influenced another ~$50M allocated to events, customer proof of concepts development and brand and market development.

Portland, Oregon Area

• Managed executive relationships, architectural conversions, development contracts, and product and technology design wins with EMC, Netapp, IBM, Dell, and Hitachi Storage Groups. Conceived and implemented strategies to compete against increasing competition from Cavium, Marvell, and LSI, successfully preventing MSS loss.• Collaborated with Intel Sales Managers to Create and drive design win plans resulting in the broad-based adoption of new CPU platform I/O connectivity products.• Worked with Data Center Group and OEM field teams to establish storage sales goals for major customers including Dell, IBM, HP, Fujitsu, and EMC.• Developed and managed Storage Group overall annual plan revenue process.

Portland, Oregon Area

• Oversaw cross-divisional team, including external suppliers to deliver the first Intel® IOP348 based RAID controller to Sun Microsystems. Negotiated comprehensive contract with Sun, including pricing, marketing support, validation plans, warranty, tech support model, logistics, and development process. • Developed Server RAID, I/O, and backplane product and technology strategy supporting next-generation CPU Platform capabilities. Strategy resulted in RAID attach rate increases and improved system configuration flexibility. • Collaborated with cross functional planning and product marketing teams on go-to-market plans, including product value prop, SKUing, and pricing for next products.• Owned relationship with LSI, including pricing, product alignment, competitive response process, and leadership of joint product development team responsible for product delivery. Ensured time-to-market product delivery in support of Intel platform launches.• Created and delivered, in conjunction with technical marketing, RAID product training to 100+ product technical training attendees. Class was #1 ranked divisional course and #10 of 102 sessions Intel wide. Trained channel partners world-wide.

Portland, Or

Portland, Oregon Area

Ba, General Business

Education record