Nelson Cruz Email & Phone Number

Washington, District Of Columbia, United States

• Lead comprehensive digital strategy across web, SEO/SEM, email, social media and display advertising• Develop content and collaborate with in-house designers to create complementary visual assets• Oversee social engagement and recommend strategies for follower interaction• Review and optimize the content of all online assets, including the company website and social media channels• Support digital marketing budget planning, negotiate with vendors and execute buys• Implement A/B testing to optimize digital marketing performance• Analyze campaign results to deliver actionable insights and recommendations• Regularly monitor digital analytics and use insights to drive strategies for increased engagement and improved performance• Ensure marketing and communications efforts adhere to timelines

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

• Manage MPA social media platforms, including the MPA™, The Credits™, ACE™, and TPN™• Manage MPA websites and other digital properties, including email• Produce videos, infographics, and other creative collateral for the MPA's online properties,advocacy programs, and research products• Attend and help manage film shoots, recording sessions, interviews, and other content productionopportunities• Manage external vendor relationships• Assist with brand management and implementation

Washington D.C. Metro Area

• Developed, implemented, and managed the organization’s digital strategy across web, email, and social • Kept abreast of the latest social media trends and technologies• Conceptualized, created, and selected appropriate graphics/images for digital platforms and events• Researched, wrote, edited, and published content for the organization’s email marketing/website• Managed external vendor relationships• Tracked and documented analytics of digital platforms• Assisted with brand management and implementation

Washington D.C. Metro Area

• Composed language for online audiences, including organization’s website and online tools• Developed content for PowerPoint presentations, outreach collateral, and webinars• Managed program email inbox and responded to over 400+ monthly stakeholder questions/concerns• Reviewed outgoing communications, maintained contact lists, project status updates, and checklists• Served as lead in-house translator for Spanish documents and stakeholder inquiries

Silver Spring, Maryland

• Participated in research, writing, and strategy development for health communications projects• Coordinated with designers, writers, digital strategists, and quality assurance staff to developcreative/digital assets• Coordinated and tracked project activities, budgets, timelines, and quality reviews• Supported social and traditional media outreach, including strategy, content development, andtracking

Washington D.C. Metro Area

• Researched, wrote, edited, and published content for web features• Drafted and edited content for social media• Photographed and video recorded IREX staff, participants, and events• Provided administrative, graphics, and production support for marketing materials• Tracked and compiled monthly analytics data for social networks and website• Tracked and compiled weekly press mentions• Assisted with maintaining communications content on intranet• Managed inventory of marketing materials and communications equipment• Supported division finance management and process vendor payments

Athens, Oh

• Conceptualized the ideation & creation of “Chipotle Goes Gold” Instagram marketing campaign• Led and oversaw a team of three to successfully execute campaign• Assisted in utilizing Adobe Creative Suite to create and finalize campaign

Master Of Arts - Ma, Digital Communication Strategies & Analytics

Bachelor’S Degree, Communication And Media Studies