Nelson Cruz

Nelson Cruz Email and Phone Number

Digital Director @ the Entertainment Software Association | Award-winning Digital Expert | Creative Instigator @ Entertainment Software Association
washington, district of columbia, united states
Nelson Cruz's Location
Washington, District of Columbia, United States, United States
Nelson Cruz's Contact Details

Nelson Cruz personal email

n/a
About Nelson Cruz

Nelson Cruz is an award-winning digital expert with a passion for all things digital. Some of his skills consist of digital strategy, SEO, and social media management. As a self-proclaimed creative instigator, he uses his creative prowess to promote innovation and avant-gardism in the workplace.

Nelson Cruz's Current Company Details
Entertainment Software Association

Entertainment Software Association

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Digital Director @ the Entertainment Software Association | Award-winning Digital Expert | Creative Instigator
washington, district of columbia, united states
Website:
theesa.com
Employees:
44
Nelson Cruz Work Experience Details
  • Entertainment Software Association
    Director, Digital Marketing
    Entertainment Software Association Feb 2024 - Present
    Washington, District Of Columbia, United States
    • Lead comprehensive digital strategy across web, SEO/SEM, email, social media and display advertising• Develop content and collaborate with in-house designers to create complementary visual assets• Oversee social engagement and recommend strategies for follower interaction• Review and optimize the content of all online assets, including the company website and social media channels• Support digital marketing budget planning, negotiate with vendors and execute buys• Implement A/B testing to optimize digital marketing performance• Analyze campaign results to deliver actionable insights and recommendations• Regularly monitor digital analytics and use insights to drive strategies for increased engagement and improved performance• Ensure marketing and communications efforts adhere to timelines
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  • Motion Picture Association
    Senior Manager, Digital Content
    Motion Picture Association Jul 2022 - Feb 2024
    Washington, District Of Columbia, United States
    View
  • Motion Picture Association
    Manager, Digital Content
    Motion Picture Association Aug 2021 - Jul 2022
    Washington, District Of Columbia, United States
    • Manage MPA social media platforms, including the MPA™, The Credits™, ACE™, and TPN™• Manage MPA websites and other digital properties, including email• Produce videos, infographics, and other creative collateral for the MPA's online properties,advocacy programs, and research products• Attend and help manage film shoots, recording sessions, interviews, and other content productionopportunities• Manage external vendor relationships• Assist with brand management and implementation
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  • Congressional Hispanic Caucus Institute (Chci)
    Manager, Social Media & Digital Content
    Congressional Hispanic Caucus Institute (Chci) Jan 2020 - Jul 2021
    Washington D.C. Metro Area
    • Developed, implemented, and managed the organization’s digital strategy across web, email, and social • Kept abreast of the latest social media trends and technologies• Conceptualized, created, and selected appropriate graphics/images for digital platforms and events• Researched, wrote, edited, and published content for the organization’s email marketing/website• Managed external vendor relationships• Tracked and documented analytics of digital platforms• Assisted with brand management and implementation
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  • Universal Service Administrative Co. (Usac)
    Communications Associate
    Universal Service Administrative Co. (Usac) Aug 2018 - Jan 2020
    Washington D.C. Metro Area
    • Composed language for online audiences, including organization’s website and online tools• Developed content for PowerPoint presentations, outreach collateral, and webinars• Managed program email inbox and responded to over 400+ monthly stakeholder questions/concerns• Reviewed outgoing communications, maintained contact lists, project status updates, and checklists• Served as lead in-house translator for Spanish documents and stakeholder inquiries
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  • Palladian Partners, Inc.
    Communications Associate
    Palladian Partners, Inc. Feb 2018 - Jul 2018
    Silver Spring, Maryland
    • Participated in research, writing, and strategy development for health communications projects• Coordinated with designers, writers, digital strategists, and quality assurance staff to developcreative/digital assets• Coordinated and tracked project activities, budgets, timelines, and quality reviews• Supported social and traditional media outreach, including strategy, content development, andtracking
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  • Irex
    Strategic Communications Fellow
    Irex Oct 2017 - Feb 2018
    Washington D.C. Metro Area
    • Researched, wrote, edited, and published content for web features• Drafted and edited content for social media• Photographed and video recorded IREX staff, participants, and events• Provided administrative, graphics, and production support for marketing materials• Tracked and compiled monthly analytics data for social networks and website• Tracked and compiled weekly press mentions• Assisted with maintaining communications content on intranet• Managed inventory of marketing materials and communications equipment• Supported division finance management and process vendor payments
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  • Go Gold Fund
    Marketing Project Manager (Contract)
    Go Gold Fund Sep 2015 - Dec 2015
    Athens, Oh
    • Conceptualized the ideation & creation of “Chipotle Goes Gold” Instagram marketing campaign• Led and oversaw a team of three to successfully execute campaign• Assisted in utilizing Adobe Creative Suite to create and finalize campaign
    View

Nelson Cruz Skills

Music Production Pro Tools Logic Pro Final Cut Pro Social Media Social Media Consulting Social Media Outreach Social Media Advertising Audio Engineering Audio Mixing Problem Solving Time Management Marketing Analytics Video Production Public Speaking Nonprofits Bilingual Communications Social Media Integration Marketing Communications Digital Photography Multimedia Easily Adaptable Microsoft Office Microsoft Excel Hootsuite Facebook Twitter Semantic Analysis Youtube Team Building Project Team Management Multi Channel Marketing Instagram Tumblr Blogging Mass Communication Web Design Web Analytics Web Content Brand Management Strategic Communications Consumer Marketing

Nelson Cruz Education Details

Frequently Asked Questions about Nelson Cruz

What company does Nelson Cruz work for?

Nelson Cruz works for Entertainment Software Association

What is Nelson Cruz's role at the current company?

Nelson Cruz's current role is Digital Director @ the Entertainment Software Association | Award-winning Digital Expert | Creative Instigator.

What is Nelson Cruz's email address?

Nelson Cruz's email address is ne****@****paa.org

What schools did Nelson Cruz attend?

Nelson Cruz attended American University, Ohio University.

What skills is Nelson Cruz known for?

Nelson Cruz has skills like Music Production, Pro Tools, Logic Pro, Final Cut Pro, Social Media, Social Media Consulting, Social Media Outreach, Social Media Advertising, Audio Engineering, Audio Mixing, Problem Solving, Time Management.

Who are Nelson Cruz's colleagues?

Nelson Cruz's colleagues are Crosby Armstrong, Christianna Lewis Barnhart, Adriana Barajas Martínez, Bijou Mgbojikwe, Mimi ("mr") Rupp, Carlos Cañas, Katherine Gallagher.

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