I'm passionate about optimizing complexity organization in Ruby on Rails applications. Pretty much anyone organizes complexity somehow. I strive to do it optimally, making sure that minimal amount of accidintal complexity is added.As the founder of RBBR, a small SaaS agency, I help startups scale quickly without compromising on quality or long-term stability.I created the "Painless Rails" methodology, guiding developers away from common pitfalls and improving their approach to code organization. I've been working with Rails since 2006 and have shared my learnings as a frequent speaker at software development conferences since 2010.Beyond tech, I’m a father of two daughters, aged 1 and 16, and can ride pretty much anything with wheels. Born in Omsk, USSR, I’ve been living in Serbia for the past 10 years, so technically I’m a "Serbian Siberian".