Senior mobile gaming executive with extensive experience in global team and stakeholder management, and local studio leadership, with a strong track record in launching and scaling high-performing games. Proven leader with deep expertise in the Chinese and Western gaming landscapes, demonstrated through successful product launches, P&L management, and team leadership in major organizations like Voodoo, Xiaomi, Glu Mobile, and Gameloft. Known for effectively managing China-based studios and executing successful publishing strategies tailored to local audiences and global markets, while overseeing IP licensing and collaboration with top international brands. Bilingual in Mandarin and English, with a hands-on, entrepreneurial approach to driving growth and delivering business impact.
Kingboat & Smillage
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Co-Founder & Head Of GrowthKingboat & Smillage Nov 2021 - PresentGuangzhou / Beijing, ChinaTransitioning from IAA to hybrid products by launching 5+ titles in Arcade Idle Tycoon, Match 3, and Merge game genres. Overseeing all aspects from ad ideation and UA campaign creation on Facebook & Google to product roadmap optimization. Being deeply involved in all stages of game development, from brainstorming and project kickoff to prototyping, multiple rounds of testing, launching, live operations, etc., focusing on agile game production and data-driven growth strategies.Kingboat is a 30-person China-based mobile game developer and publisher known for its titles: Wasteland Billionaire Tycoon, Perfect Avenger Tycoon, Annie's Pursuit, Love Matters: Merge & Story, and Love & Fashion: Merge Story.
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Publishing Manager (Head Of Publishing, China)Voodoo.Io Aug 2020 - Oct 2021Beijing, ChinaDrove high-impact, top-charted game launches of hyper-casual IAA titles like Roof Rails, Rich Run 3D (both Runners), Pusher 3D (RTS), etc in the worldwide market. Responsible for the entire publishing lifecycle: from concept and prototyping to monetization and live operations. Collaborated closely with external developers in Romania and South Korea, as well as internal cross-functional teams in France. As an individual contributor, recruited and established partnerships with 100+ Chinese developers, instructing and monitoring the entire process of ideation, prototyping, testing, iteration, launching, and scaling. Tested over 500 prototypes through Voodoo’s Auto Testing Platform. -
Head Of Business Development Of Global Publishing小米科技 Jun 2019 - Aug 2020北京Elevated Xiaomi’s global publisher profile by leading global gaming events and partnerships with Western developers. Successfully signed and localized Clash of Kings (RTS), strengthening Xiaomi’s presence as a key publisher. -
General Manager Of Game Publishing, Greater ChinaGlu Mobile Oct 2015 - Dec 2017BeijingLed global and local publishing efforts of Eternal Warriors 4 (ARPG), achieving App Store and Google Play feature spots for titles like Kim Kardashian: Hollywood and Design Home for the HK and TW markets. -
Managing Director Of China Game PublishingGameloft Aug 2011 - Oct 2015BeijingLed the China localization and publishing of Despicable Me 2: Minion Rush (Runner), securing over 100M+ downloads and 10M+ RMB in revenue within 12 months (Android version alone), Top 3 in the market. Built and managed a local publishing team, collaborating with international stakeholders in Paris, Barcelona, Chengdu, Beijing, and Los Angeles (Universal Studio, the IP licensor) to deliver impactful launches and final results. Signed 1M+ Euro brand cooperation deals with smartphone OEMs like SAMSUNG, SONY, and LENOVO. -
ManagerOffice Express Jan 2007 - Aug 2011BeijingReported to the CEO directly and managed a sales and operation team, establishing a leading local coworking space amidst competition from major players like Regus.
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SalesDell Jul 2005 - Jul 2006XiamenRecognized as a Sales Champion for outstanding results in a highly competitive environment.
Yi Liu Skills
Frequently Asked Questions about Yi Liu
What company does Yi Liu work for?
Yi Liu works for Kingboat & Smillage
What is Yi Liu's role at the current company?
Yi Liu's current role is Gaming Executive | Chinese and Global Game Publishing | ex_Voodoo | ex_Glu | ex_Gameloft | ex_Xiaomi.
What schools did Yi Liu attend?
Yi Liu attended 北京大学, 西北工业大学.
What skills is Yi Liu known for?
Yi Liu has skills like Start Ups, Online Gaming, Business Development, Mobile Gaming, Cryptocurrency, Sales, Community, Blockchain.
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Yi Liu
Chief Research Officer At Deepkinase | Proteomics, Phosphoproteomics, Immunology And Systems BiologyBeijing, China3gmail.com, gmail.com, pku.edu.cn
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