Marketing Manager Responsable for:- Marketing Plan definition.- Marketing Budget planning corporate and individual companies.- AI solution development of the different tech companies of the group - Lead generation for new customer acquisition with use of:- DB (ex LeFac- Cognism), - Linkedin tool (Navigator Corporate), - Automation tool (ex Linkedin Helper) - Activities to support Sales for customer acquisition management with definition of best acquisition channels, campaigns, supporting content. - Corporate CRM management and integration (GDPR compatibility management with corporate DPO).- Analytics implementation in collaboration with referral team for site tracking activities.- Datrix events management for external customers.- BDG management and external events organization with main suppliers in Italy and abroad. - Project management activities related to development of new AI solutions, lead generation process in collaboration with sales area and different business areas.

Incentive system manager of call center operators (1 mln euro); new project analisys & evaluation.

Acquisition & Renewall Corporate Customers. Dealer agreement management Business & Financial evaluation of BID project. (average BID manage 1 mnl euro/year).I have gained an excellent organisational capabilities, can lead teams, articulate proposals and understand business needs. My role is prepare and submit a bid that has the potential to win the contract.

Market research, business analisys, product analisys, reporting, budgeting, project management, device analisys.

Budget Planning financial sector, product analisys (revolving card), market research, reporting. Managing comunication enterprise customer and suppliers. Sales support. Web marketing new financial product & Servicies.

Business plan analisys, benchmarking, product analisys, market research, value chain analisys, Budgeting, marketplace evaluation analisys, B2B & B2C progect management and implementation, web marketing, content marketing.