In my role as Director of Technology and Product, I took charge of developing and implementing innovative solutions, ensuring they seamlessly matched our organizational goals. With a keen eye on technology and product teams, I strategized and executed initiatives in perfect sync with business objectives, resulting in significant boosts to both EBITA and team effectiveness.Key achievements:- Led the development and implementation of a tailored technology and product strategy, driving significant EBITA growth.- Strategically hired and balanced team composition, fostering internal talent growth while optimizing margins. Personally conducted over a hundred interviews to select top-tier talent, ensuring optimal team performance and cost efficiency. - Secured competitive rates with external partners, directly boosting financial performance.- Achieved nearly 100% team retention (2+ years) while recruiting top-tier talent, enhancing team capabilities, and ensuring consistent overdelivery on projects.- Fostered a culture of collaboration and empowerment, breaking down silos between product and tech teams, resulting in enhanced team happiness levels and improved productivity. - Earned the trust of colleagues through effective problem resolution and management support, as evidenced by high levels of trust and commitment in 360-degree feedback evaluations.- Effectively managed and oversaw projects, ensuring seamless client engagements and preventing major issues, resulting in successful collaborations with notable clients.- Orchestrated swift integration of NESS Engineers, facilitating healthy organizational growth.

As a versatile Senior Product Manager, I seamlessly transitioned from freelancing to a full-time role within MVPF. My tenure was marked by spearheading product development for two pivotal projects: Stitch Care under Haleon Corporate Venture and Sunvigo mobile app development. Leveraging my expertise, I drove innovative strategies and initiatives aimed at revolutionizing healthcare and renewable energy solutions, respectively.

Origin d.o.o. is a Sarajevo based consulting, coaching and technology company providing agile project, product management services and full-scale delivery of your products.

Stitch (stitch.care) is America’s first everyday stress management tool that combines simple mental training with daily probiotics for stress support through one easy-to-use app.I acted as the Product Manager from product discovery to in-market and go-live for the new Stitch Care Corp venture. In addition, I owned and managed the backlog and roadmap for iOS and Android apps -Stitch | Your Stress Support product.Responsibilities:• Owned and managed complete release and delivery process for Mobile and Web Saas apps• Owned and built customer support process implementation from scratch using HubSpot and the app• Continuous stakeholder management, expectations management; reporting• Oversaw and integrated the warehouse management system using Flowspace for shipment of physical products to users• Defined all analytics events to ensure data-driven roadmap planning, including marketing funnel conversions, app usage, and highlights in the user engagement.• Tools and processes: AWS, Github, Vercel, Firebase, Postman, AppStore Connect, Google Play, Hubspot, Typeform, Atlassian workspace, Webflow, Stripe, Flowspace, Amplitude, Testflight, Expo Go, Mailchimp, AppFigures, TestRails

• Defined roles and responsibilities keeping in mind the company's values.• Turned strategic vision into actionable tasks and direction.• Worked with the CEO to define quarterly and half-year goals for the company.• Helped increase ARR from $3.5 to $5 million in a year.• Hired and offboarded team members.• Introduced PTO policies and procedures.• Introduced bonus distribution policies.• Held quarterly 1-on-1s with team members.• Managed team overall satisfaction levels.• Oversaw financial payouts to contractors.• Optimized expenses to maximize profitability.

Led complete management for iOS apps Hashtag Expert, Command for Instagram, and Caption Expert with over 150,000 active monthly subscribers, aimed toward small businesses, influencers, and prosumers that manage their social media.• Overhauled development, operations, and the support by introducing process improvements with regular release cadence• Introduced an entire CI/CD pipeline and delivery process for mobile apps using Bitrise• Owned and managed backlog for all existing and new products• Owned the whole release/manage process in App Store Connect• Introduced and managed the quality assurance process (test case management, unit test, regression, feature testing, reporting) in both Qase and TestRails, and integrated it with Jira• Tracked and determined action items based on changes in relevant KPIs such as revenue, conversion rates from trial to paid plans (RevenueCat, MixPanel, AppFigures, and AddsFlyer)• Analyzed customer feedback and outlined new features based on it (through TypeForm and ZenDesk)• Analyzed people dropping off the app and determined action items to prevent it• Introduced multiple improvements in the customer support process through straightforward directions and a 100% response rate to customers• Automated processes by integrating tools such as Jira, GitHub, Zendesk, TypeForm, Zeplin, Firebase, TestRail, Testflight, and more.- Launched new iOS apps - Like Expert

Led the complete product management and technology delivery for new services and products.• Acted as a product owner and worked closely with the founder, the business, and third parties to scope features and refine these further to take them forward into development.• Delivered a unified customer view into development with well-articulated, detailed and prioritized backlogs of user stories into the scrum delivery teams.• Took ownership of the complete delivery process and established adequate technology improvements—branching strategies, delivery methods, putting CI/CD into place, ensuring security, and collaborating with integration partners).• Sourced and recruited new team members.• Established QA manual and automation practices to support CD.

Served in an ongoing position as an Agile Coach for a multivendor team (Axactor, Fabillio, Talendos) contributing to core product development and working with a proactive DevOps mindset.• Identified gaps in the process and suggested improvement for the optimization in the current Kanban process.• Optimized delivery process by focusing on teams and their satisfaction working in DevOps mode.• Transformed team and management mindset to work in DevOps mode (from traditional).• Improved cross-team collaboration and communication.• Streamlined definition of OKRs and metrics which support business goals.• Focused on multilevel retrospectives (teams and management) to increase transparency across different levels.

• Transformed the software development and delivery process.• Introduced complete delivery roadmap (biweekly scrum with weekly release cadence). • Completed a full CI/CD process from development to production environments.• Introduced scrum and guided the team throughout all the ceremonies regularly.• Enforced and coached the management team on the importance of quality assurance, release sign-offs and agile practices

- Managed and led two locations: a Sarajevo-based team of 60 people and Mostar-based team of six people with multiple roles including developers, QAs, DevOps, sales and support engineers working on the HYCU product and service delivery for various clients.- Oversaw and managed the overall team's satisfaction, creating an amazing startup work environment with continuous investments in building up a great and skillful team.- Focused on each team member's professional development, performance, and career plans.- Achieved 24% increase in team size while keeping retention rate at 94.5% in the first year- Worked in a position that could be best compared to an Engineering Manager, Operations Manager or COO's level of responsibility

Led the development and UX team through lightning/development phases of the MVP build for WinOrLose (iOS, Android, web app).WinOrLose is an instant advice platform that allows anyone who thinks they might have a legal case to get instant advice from attorneys on their claims' merits. Likewise, it can be used by anyone facing legal challenges to get advice on the merits of their defenses.

- Managed multiple international clients and complete delivery process within the Scrum framework through all phases of SDLC and with all Scrum/agile events.- Managed and worked with cross-functional, globally distributed agile/project teams—both internal and external and collaborated with all functional groups, business, and technical.- Transformed businesses into more agile entities by increasing the delivery-and-production timelines while establishing proper continuous integration and delivery to sustain this.- Successfully motivated, managed, and supported a team of program managers/scrum masters to ensure adherence to the internal process and procedures and to maximize effectiveness and efficiency.- Supported implementations of internal processes, standardization and act as both adviser and internal auditor for ISO 9001 and ISO 27001.

- Successfully implemented three ISO 27001 standards (information security management system) with the development of various ISMS mandatory policies and procedures.- Conducted information security risk management processes (ISO 27005).- Conducted IT audit activities for all projects- Developed, managed, and lectured about information security awareness to clients and as an undergraduate SSST university guest lecturer.