Nessa Felleson Email & Phone Number

Denver, Co, Us

Dallas, Texas, United States

Shift organizational focus on email marketing and customer relationship management (CRM) to support digital media and new customer acquisition needs for Resideo (formerly known as Honeywell Home) client. Hand-selected by CEO to own See’s Candies and Resideo projects; rebuilt Resideo relationships. Understand connections between brand marketing and performance marketing and leverage data to optimize both, driving sales. ➤ Applied data-driven approach to devise strategies for onboarding and targeting within digital media platforms (DMP) and digital service providers (DSP) such as social media, email, streaming audio, and video.➤ Built brand and product awareness, leveraging and building out database; facilitated launch of 5 new Honeywell products, resulting in $88M in revenue.

Dallas, Texas, United States

Owned 6 accounts, including onboarding accounts, understanding needs and business challenges to create realistic roadmaps prioritizing pain points, impact on revenue, and business goals. Worked closely with chief digital officer (CDO) and other executives to dissect and discern underlying data as data-first company devising solutions for long-term client contracts. ➤ Expressed desire to grow and demonstrated ability to lead and serve additional clients; hired full-time employees (FTE) and expanded team capabilities, positioning agency to offer both services and consulting.➤ Served as trusted advisor and consultant, partnering with senior leadership at companies such as Costco, MDI, and Anthem Blue Cross Blue Shield to direct high-level strategic direction and deploy coding, analytics, data, HTML, and creative teams.

Chaska, Minnesota, United States

Originally hired to serve as search engine associate but transitioned into role as account manager to meet business needs. Recognized by business partners for refined skillset in defining overall vision, strategy, roadmap, plans, and priorities to enable development and facilitate client marketing success. Oversaw 10 accounts, such as HID Global, and 6 FTE’s, focusing on earned and owned digital media, utilizing search engine optimization (SEO), search engine management (SEM), and paid media strategies. ➤ Devoted 50% of resources to VP-level engagement and 50% to coaching and development, growing small agency team from 0 to 6 within 3 years. Achieved 100% retention during tenure. ➤ Positioned agency to enter international market, onboarding and managing global search engines Yandex, Baidu, and Naver and developing international strategy for HID Global.

New York, New York, United States

Integrated offline, online, social, and mobile search marketing products for nation’s largest local search marketing agency. Earned client trust in brand and respect, receiving individual recognition and requests to join new business. Retained following acquisition of TMP and achieved accelerated career growth and wider scope of work within 3 months. Developed paid advertising and basic SEO experience that appealed to NordicClick.

Master'S Degree, Integrated Marketing, Magna Cum Laude

Bachelor Of Arts - Ba, Communications, Magna Cum Laude