Nessreen Abdou Email & Phone Number

Egypt

Cairo, Egypt

Set annual media strategy Advice, consult and lead on communication strategies.Ensure implementation, creative and tactical executions across all brands.Translate media strategies into actionable media plans and act as a knowledge hub on trends for team members.Manage media budgets, reporting and competitive analysis.Manage process between clients & brand agency.Involved in all major client negotiations with the media owners and buying directors.Quality control of all written media evaluations, recommendations and presentations to all clients.Manage a staff of media professionals. Develop the staff through performance management and giving consistent feedback. Identify with staff, developmental opportunities and help them to work toward their professional goals.Promote an open working environment where opinions, views and ideas can be shared.Solid leadership and management capabilities.Training and development of different team members.Responsible for the professionalism and performance of the team.Responsible for the structure of the team to ensure its smooth operation.Ensure the team maintains a good relationship with all clients, media owners and others.Advice on resources needed within the team.Ensure best practices flow between departments internally.

Cairo Egyot

Managing 4 advertising agencies, and outside entities.Helps in developing a monitoring softwareWorking with different clients; multinational and big Egyptian organizations.Creating packages and sponsorship offers for in-house production. Media planning for a wide clients portfolio served by 4 different agencies under TNCMedia buying & negotiating offers for different clients across 4 agencies. Working on P&L reports for all media clients under the umbrella of TNCHandling more than 60 different clients in different categories served under TNC umbrella. Handling Vodafone Egypt account as an Account Director for 3 years. Working incorporation with Vodafone UK auditors for monitoring media plans of Vodafone Egypt. Deliver team workshops/coaching sessions to promote passion & professionalism in TNC.Creating and developing new ways and solutions to improve client retention and attraction.Staying on top of all updates and new marketing techniques to add methods for effective and efficient ways to adjust clients’ budget and spending. Analyzing client’s needs and wants in the market by highlighting market trends and media do & don’ts strategy.Monitoring annual reviews and pitches for existing and new clients. Effectively oversees and manages workload of team to help ensure a smooth and successful project delivery.Developing and reviewing methods to aid understanding of forecasting and financial media strategies.

Alexandria Governorate, Egypt

Worked for 5 years as an assistant staff surveyorWas registered in UK as a legal assistant staff surveyor.

Bachelor’S Degree, English Language And Literature, General

High School, Business Administration And Management, General