Phillippa Netolicky Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

My role as CGO of Claxon primarily involved driving the agency’s global growth across new and existing business, marketing and PR as well as building service capability to transform the agency into an integrated model.ROLE & RESPONSIBILITIES- Lead and drive new and existing business growth- Lead and build growth strategies for the agencies clients- Lead and implement new service frameworks across creative, omni-channel media, CX, UX, digital- Lead and build strategic methodology- Financial growth across key metrics including forecasting, revenue and margins- Expansion of the Claxon business to new regions- Creation and implementation of new pricing strategies, models and contracts - Promoting a high performance, inspiring, supportive and collaborative culture- Lead and execute agency brand, marketing and PR- Champion highest standard of product- Talent attraction and acquisition- Effective client onboarding- Leadership and planning of the growth function- Resourcing and talent strategies for service expansion- Leadership coaching across teams and functions- Executive level and board reportingACHIEVEMENTS - Led and launched new agency strategy- Led and launched brand direction & positioning- Service diversification within 1 month, leading with brand, strategy, creative, CX and innovation projects- Significant new business wins of Tier 1 and Tier 2 clients- Defined agency market position and increased awareness- Wrote and implemented new strategic methodology- Led, negotiated and implemented OMG Affiliation- Development of global growth, marketing and brand strategies for various clients with great results- Development of global creative campaigns including adaptations across region, audience, journey & channel- Three key senior talent hires within 3 months- Set up publisher and content partnerships for PR- Framework and systems development of growth function

Queensland, Australia

My role at CasaCity flexed between General Management or Head of Marketing functions across a group of Emerging Brands in the CasaCity ecosystem, including, but not limited to BASE Compression, Halogen Pools, Fish N Flips Swim Schools, Camino Apparel, Casal Corporate Advisory and Business of Swimming.CasaCity is made up of a collective of senior specialists across the areas of business, finance, marketing, digital, human resources and technology who are armed with capability, creativity and capital to drive businesses forward.ROLE RESPONSIBILITIES:- Drive overall business performance with Executive team- Collaborate with Executive team to build and execute growth strategies- Develop and drive business and marketing strategies- Lead the brand and marketing functions across each brand- Develop and execute individual business and marketing plans- Report on marketing effectiveness to the Executive team- Recognise, analyse and drive efficiencies across the group- Analysis of competitors, trends and customers- Oversight and leadership across shared resourcing- New business development in key growth areasBUSINESS PERFORMANCE HIGHLIGHTS:- Transformed BASE's business direction including strategy, partnerships, brand, marketing, digital and e-commerce- Procured key value based partnerships for BASE- Developed Halogen Pools marketing strategy, brand direction and customer journey- Created and launched new businesses including Fish N Flips Swim School and CasaCity- Developed customer profiling and journeying across key brands- Implemented digital roadmap for the group- Recruited, onboarded and led a high performance marketing team- Implementation of team success drivers and ideation sessions- Improved paid digital performance across businesses

Brisbane & Gold Coast, Australia

I had an incredible trajectory with ten years at McCann. I was given the reigns and freedom to rebuild McCann Queensland in 2015 with my focus on financial, relational and creative effectiveness through a passionate and entrepreneurial spirit.BUSINESS PERFORMANCE HIGHLIGHTS:- Four years of growth across key agency metrics - Doubled revenue from 2016 to 2017- Long term client retention // 2 key clients of 9+ years- New media revenue stream: 5% in 2017 FY > 24% 2018- Diversification into Government, Retail and Tourism sectors- Large account wins including Minor Hotels, Mantra Hotels [Accor], Pillow Talk, Wallace Bishop, Pepkor/Steinhoff, News Perform [Newscorp]- Moved from 12th to 4th on Campaign Brief Hot+Cold Index- Appointed on Queensland Government Creative Panel for 1st time in 12 years- Reinvented two Queensland retail icons- Building and leading bespoke global agency teams- Consistent global and regional network alignment and connection- Best national McCann staff survey results- Led Australia’s largest digital project win 2019- Queensland's largest ever account win- Implementation of value based pricing models- 2017 office relocation including budgets, scoping, IT, design and production - Long term succession planningROLE RESPONSIBILITIES MD & GM:- Driving new and existing business growth- Financial growth across key metrics including forecasting, revenue, SRS and margins- Operations and budget management including IPG compliance- Client profitability, satisfaction and stability- Local leadership and HR including culture, performance management and talent retention- Local and global collaboration with the network across all aspects of the business- Leading local teams for national and global strategies, KPIs and initiatives - Promoting a high performance, inspiring, supportive and collaborative culture- Champion highest standard of creative product- Leading all agency pitches, tenders, award submissions to the highest quality

Brisbane & Gold Coast, Australia

BUSINESS PERFORMANCE HIGHLIGHTS & ROLE RESPONSIBILITIES:- Please see Managing Director. Title change only.

Brisbane & Gold Coast, Australia

ROLE RESPONSIBILITIES:- Leadership of creative team including outputs, performance management, PD and retention- Creative and art direction of all agency work- Creative and art direction of shoots across stills and film for all output types- National creative collaboration on local and national clients- Creative department resource and budget management- Local creative leadership across Queensland market- Champion highest standard of creative product- Leading solutions on agency pitches, tenders and award submissions- Involved in agency financial metrics including forecasting, revenue, SRS and margins- Promoting a high performance, inspiring, supportive and collaborative culture- Leading and working with cross-functional agency and client teams in multiple capacities- Training client teams on relevant new media, brand directions, critical thinking- Planning and consultation for effective client marketing budgets- Hands on client liaison and consultation- Client profitability, satisfaction and stability- Strategy development for new business and pitching

Brisbane & Gold Coast, Australia

*SMART, acquired in 2011 by McCann Worldgroup

Gold Coast, Australia

Art direction, design and production management of seven local and national publications with titles across lifestyle and sport.

London, United Kingdom

Design and art direction for a weekly free press and online publication for TNT Magazine.

Perth, Australia

Concepting, design, illustration, copywriting and local and international production management for some seriously ridiculous pun-filled greeting cards for every occasion.