Nette Gaastra Email & Phone Number

New York, Ny, Us

New York City, New York

Independent brand consultancy and creative agency that develops integrated experiences for some of the world’s most respected brands.— Direct and oversee overall creative output of projects through close collaboration with the client services team project managers, and strategy team.— Provide input on SOW’s, project approach, understanding of requirements, team planning and scheduling.— Collaborate with the strategy team from research planning and conducting workshops to… Show more Independent brand consultancy and creative agency that develops integrated experiences for some of the world’s most respected brands.— Direct and oversee overall creative output of projects through close collaboration with the client services team project managers, and strategy team.— Provide input on SOW’s, project approach, understanding of requirements, team planning and scheduling.— Collaborate with the strategy team from research planning and conducting workshops to presenting findings that merge strategic insights with creative ideas.— Lead creative team of graphic designers, UX/UI designers, writers, developers, and video editors in the creation of high quality solutions and deliverables.— Present to, and partner with, clients throughout project duration to ensure successful outcomes.Clients: represent a range of industries (Financial, Insurance, Fintech, Logistics, Law, and Manufacturing) with a focus on B2B and B2B2C: PURE Insurance, Link Logistics, Lincoln Financial Group, The Rockefeller Foundation, Etain Health, OCC, Cravath, Pillsbury Law, Enfusion, Bentley Mills, Thibaut Design, GardaWorld, Crisis24.Projects: brand strategy, brand architecture, naming, narrative development, identity design, brand guidelines, information architecture, user experience design, motion design, key messaging, campaign development, brand activation (video, OOH, print and digital customer communications), consumer packaging design, employer brand strategy and design. Show less

New York City, New York

Carbone Smolan Agency merged with 50,000feet in January 2020.

New York City

Boutique agency that creates brand campaigns for high-end real estate, hospitality and urban developments.— Lead the creative team in the concept, design, and execution of multiple projects.— Conduct market research, establish brand positioning, creative concept and design direction including content development, architectural visualization and execution of print, digital, motion & 3D communications.— Build firm through active participation in recruiting, interviewing, and… Show more Boutique agency that creates brand campaigns for high-end real estate, hospitality and urban developments.— Lead the creative team in the concept, design, and execution of multiple projects.— Conduct market research, establish brand positioning, creative concept and design direction including content development, architectural visualization and execution of print, digital, motion & 3D communications.— Build firm through active participation in recruiting, interviewing, and hiring.— Served as key person on new business pitches. Instrumental in winning one of the firm’s first West Coast projects for Tishman Speyer. As a result, TSA has been repeatedly approached for additional projects.— Represented the firm on a multi-country delegation traveling to Saudi Arabia to kick-off The Red Sea Project .Key Projects: MIRA, a residential tower designed by Studio Gang in San Francisco; The Red Sea Project in Saudi Arabia; Copley Tower, a luxury high-rise in Boston; Nekupe, a boutique resort in Nicaragua; Park & Shore, a luxury residential complex in Jersey City; The Setai Antigua at Pearns Point; W Hotel in Turks & Caicos; Wasl Gate, a new urban district in Dubai. Show less

New York City

Studio Yai, New York City

In-house creative studio established to drive the strategic transformation of YAI Network, New York State’s largest provider of services for people with disabilities.— Partnered with the Creative Director, Danny Abelson, on the development and implementation a new communications strategy and brand identity.— Participated in weekly executive leadership meetings and collaborated with CEO on creation of leadership communications— Executed the brand activation of all print and… Show more In-house creative studio established to drive the strategic transformation of YAI Network, New York State’s largest provider of services for people with disabilities.— Partnered with the Creative Director, Danny Abelson, on the development and implementation a new communications strategy and brand identity.— Participated in weekly executive leadership meetings and collaborated with CEO on creation of leadership communications— Executed the brand activation of all print and digital communications for the network, including development of sub-brands for the organization’s eight individual agencies.— Orchestrated, directed and executed the design and communications for leadership events, conferences, and fundraisers, each involving a wide variety of print and digital components, business collateral, and environmental displays. Show less

New York City

Creative agency delivering communication strategies, visual and verbal identities and marketing campaigns for a wide range of clients with a focus on art, non-profit and cause related organizations.— Collaborated closely with the Creative Director on concept, design, project management and production of projects and new business presentations.— Developed a unique design approach for The Center for Discovery that broke the mold for social service agencies, leading to major new… Show more Creative agency delivering communication strategies, visual and verbal identities and marketing campaigns for a wide range of clients with a focus on art, non-profit and cause related organizations.— Collaborated closely with the Creative Director on concept, design, project management and production of projects and new business presentations.— Developed a unique design approach for The Center for Discovery that broke the mold for social service agencies, leading to major new opportunities for the Abelson Company.— Created a radically different global identity program for Women for Women International which immediately improved fund raising and so impressed board chair Christopher Abele that he brought the agency into four new projects over the next decade.— Developed and managed a Metropolitan Museum of Art advertising campaign which vaulted the agency to prominence among elite arts institutions and led to appointment as The New York Philharmonic agency.Clients: CIT; Food Network; Guttmacher Institute; Highlands Coalition; IBA; New York Philharmonic;New York Center for Children; New York Integrated Network; Physicians for Human Rights; Royal Shakespeare Company; Satya Jewelry; Novo Nordisk, Women for Women International; The Oxford Health Alliance; The Metropolitan Museum of Art; YAI Network Show less

New York City

— Designed and executed websites and/or printed collateral for artist Katherine Jackson, author Priscilla Warner, Integrative Healing Arts, Artmed Insight, Atwood Advisors Boutique Investors, Meece Media, Eutropics Pharmaceuticals, New Haven Rolfing, and The Art of Learning.

New York City

Eindhoven, The Netherlands

— Served as member of the Visual Communications design team. Projects included packaging design, POS materials, direct mail, branding and identity for external clients, and promotional materials.— This position was offered unconditionally upon completion of internship.

Amsterdam, The Netherlands

— Assisted Irma Boom on various projects including the branding of the World Wide Video Festival at the Stedelijk Museum, Amsterdam

Amsterdam, The Netherlands

— Assisted Marjo Starink, founder of the Studio, with design of art and literature books, including a publication for the Rijks Museum, Amsterdam.

New York City

— Supported staff at design studio focusing on signage and way finding graphics.

Eindhoven, The Netherlands

— Supported the Visual Communications Department.— This position was personally offered by CEO Stefano Marzano as a result of a design competition for which Mr. Marzano was a jury member.

Emba

Man And Communication Department