Michael Newell Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Responsible for building the Toronto media team while developing strategy, planning & measurement approach for digital performance media campaigns – B2B + B2C.Manage cross-functional team leads (digital campaign management/ad-ops) as direct reports + TO media planning team.Agency-wide process development: data strategy, media planning, budget control + forecasting, dashboard creation (Data Studio & Power BI) + reporting/measurement process.Full-funnel, integrated media strategy, planning, execution, measurement & optimization for online banking, online security trading & state-run gambling clients (highly regulated) - customer acquisition & online sales KPIs + CPL/CRM integration.Focus on 1st party data strategy & digital audience-led planning.Manage internal stakeholder relationships with campaign management team, analytics & external agency partners.

Toronto, Canada

Assist principal and partners with special projects, the investment team with deal sourcing and competitive/market research.Special Projects:Created fund ESG policy, including ESG presentation for Limited Partner Advisory Committee (LPAC). Created portfolio company ESG template to identify and manage criteria for responsible growth. Select investment experience:Wysdom.ai (AI Digital Care SaaS):Assist with funding plan evaluation & investment memo/rationale.Fintech Equity Analysis Company (Enterprise Software):Assist with financial model rebuild, search for precedent transactions & public comps.Analyze competitive landscape.Digital Design Company (SMB Marketing SaaS):Assist in exit - ID potential acquirers & producing sale materials.Coconut Software (Enterprise Scheduling SaaS):ID & secure further financing sources (Series A/B).

Toronto, Canada

Assist Dr. Philip Walsh of the School of Entrepreneurship and Strategy on a comprehensive environmental, social and governance study in regard to responsible investing practices in the Venture Capital industry. Preparing a literature survey related to ESG policies within the venture capital sector and start-up businesses funded by VC firms. Interviewing partners and principals of ScaleUP Ventures/portfolio company management teams – performing qualitative analysis. Identifying thematic gaps or consistencies between the VC industry and frameworks for ESG policy development.

Mississauga, Canada

Advised senior management in product development & identification of market opportunities, data sources & sales leads.Special consult contract with focus on the development of new digital media auditing & cost benchmarking product:Sourced digital media cost & performance data.ID key performance measurement & delivery verification partnerships. Defined overarching digital product strategy & positioning within established product suite.

Toronto, Canada

Specialized in data strategy, large-scale digital media partner engagement (programmatic, direct, mobile, native), self-serve platforms (SEM, social) & campaign optimization.Lead teams of 3-4 planners producing national & market specific digital media plans for a fast-moving consumer goods brand portfolio.Designed campaign tracking & budget control processes for $15MM/year ad spend. Measured digital media attribution & performance based on channel/audience/partner ROI: drove 10% YOY ROI (based on dollar volume sales) through optimization.SEM/Social produced 60%/35% YOY increase in dollar volume sales ROI respectively.Evaluated emerging digital media opportunities/trends & presented POVs to client-side senior management & internal agency teams.Pioneered the integration of AI/neural network media optimization partners – a first for clients & Bensimon Byrne.Managed development of client’s data set to 1st party DMP for predictive analytics.Created digital ID & segmentation strategy for audience targeting via behavioural/contextual/location/engagement data & look-alike modelling.Produced dynamic messaging frameworks & A/B testing strategies for creative.

Toronto, Canada

Developed media strategy & coordinated multi-agency campaigns. Planned, negotiated & executed media campaigns for a variety of Canadian & US clients.Coached 5 junior buyers on media strategy, planning & campaign optimization.Planned & negotiated client media purchases; broadcast, OOH, print, digital, non-traditional.Responsible for campaign performance & budget tracking: verified media delivery & coordinated vendor payment with accounting team for $5MM/year combined ad spend.Lead the implementation of programmatic data-based buying strategy for digital media.Managed major partner/agency relationships & campaign project management: above 360 media/strategic partnerships as well as creative & PR partner agencies.

Toronto, Canada

Planned, negotiated, executed and reported on media campaigns for a variety of Canadian and US clients. Planned and negotiated client media purchases; broadcast, OOH, print, digital, non-traditional (360 media planning) – $3 million CDN combined budget. Deep understanding of demographic research tools and survey data to best fit media opportunities to client needs - 3rd party syndicated research resources; COMMB, Vividata, NLogic, Numeris.

Wurzen, Germany

Responsible for customer acquisition and service for Scandinavia.Extensive market research, database entry, pricing, outbound sales activities focused on Norway. Maintained client accounts/customer success in other Scandinavian countries; travelled to Sweden and Denmark to renew contracts, engage existing clients and acquire new customers.

Master Of Business Administration - Mba - Mti, Management Of Technology And Innovation

MRP (Major Research Paper) - Artificial Intelligence Adoption in Venture Capital Firms.

Bachelor Of Arts - Ba, Socio-Cultural Anthropology

International Baccalaureate Diploma