Developed and executed refreshed and comprehensive communications strategies to support public education initiatives and promote student success. Served as a thought leader to senior leadership to ensure that communications strategy aligned with agency goals and promoted transparency and accountability in education operations.▪ Supervised a team of communications professionals and provided guidance and data-driven direction to ensure effective and efficient execution of communications initiatives. Doubled social media engagement through targeted strategies, enhancing public understanding of district priorities and successes.▪ Spearheaded a communications campaign that highlighted a historic rise in literacy rates, achieving statewide media coverage and generating millions in advertising value.▪ Developed and implemented short and long-term accountability metrics for branding, marketing, and communications, guiding strategic decisions to align with district goals.▪ Advise the Superintendent and other district leaders regarding public relations strategy, crisis communications planning, and sensitive public relations and emergencies. ▪ Led training and development in media relations, marketing, and communication, enhancing staff competencies in external and internal communications strategies.▪ Managed a comprehensive website transition, overseeing training, content creation, and vendor coordination, ensuring a seamless update to digital platforms.▪ Managed the Communications Services budget effectively, allocating resources to maximize impact of strategic communication and marketing initiatives.▪ Oversaw the implementation of the MCS brand, ensuring consistent application across partnership programs and enhancing visibility and brand integrity.

Delivered a refreshed public relations strategy to align with organizational goals. Integrated statewide media campaigns with marketing priorities to focus on brand, reputation management. Led public relations team with strategic direction, oversight of multi-faceted communications programs targeted to Louisiana citizens, media partners, and other stakeholders.Working closely with members of executive and management team, served as a communications expert to the organization developing communication plans and materials for statewide agency initiatives, including message development, video script writing, production, and speechwriting. Worked with the policy team to identify and engage lawmakers on issues directly affecting Louisiana’s workforce.▪ Worked across departments on strategic internal communications processes that allowed for the successful execution of big picture agency goals▪ Led business engagement team through several statewide initiatives that saw thousands of participants and put hundreds of people to work▪ Launched $1 million statewide “Back to Work Louisiana” marketing campaign culminating in positive earned media, improved social media presence, and jobs for thousands of Louisianians. ▪ Redefined organizational messaging internally and externally to reflect agency priorities, branding, and public service ▪ Managed projects resulting in internal cultural changes, by working with cross-functional teams, drafting communication plans, tools, and providing executive coaching and messaging.

Managed and cultivated all communications processes for the City including departmental operations, tools, budget, and project staff. Led the redesign of government communications to make information more engaging, informing constituents of new projects and policies through a variety of channels. Spearheaded initiatives that affect city taxes and ordinances. Managed the implementation of special projects, community meetings, and multi-agency training sessions.▪ Instrumental in passing Measure S, a one-cent sales tax measure to enhance roads, public safety▪ Redefined the way the City engaged with the public and the media using the City’s social media channels, public access station, and outreach strategy to highlight City goals and priorities▪ Built relationships with regional journalists to ensure the City had a proactive media approach for positive and negative news coverage▪ Crafted, and executed regional COVID-19 response for Tahoe and surrounding areas ▪ Named Top 40 Under 40, Nominated for Best Customer Service, Public Agency in South Lake Tahoe.▪ Promoted to Assistant to the City Manager as a result of exemplary project management and public engagement skills

Anchored and produced news coverage from the desk and in the field. Involved in the newsroom for mapping strategies on breaking news stories. Hired team members and managed the content produced by a team of 20 to ensure optimal standards. Used social media to promote evening newscasts.▪ Managed a team of 20 reporters, producers, and production staff leading to multiple award-winning newscasts▪ Developed, and launched a new, high-energy newscast increasing ratings over 200%.▪ Built relationships with area sources to ensure KNOE had its finger on the pulse of breaking news▪ Promoted to Managing Editor as a result of my deep understanding of local news and outstanding newsroom leadership skills

Wrote and edited multiple packages and reported live to cover events and breaking news. Conducted in-depth investigations on local governmental organizations and interviewed local, state, and national politicians.▪ Assisted in producing special programming including live event coverage of events or extended projects such as investigative reporting or election night coverage.▪ Developed, and launched a new, high-energy newscast increasing ratings over 200%.▪ Redesigned the internship program including managing and teaching the interns every aspect of the news-making progress

Collaborated with web-based clients to create digital content for an array of websites. Acquired new clients across many media platforms. Coordinated fundraisers that attracted attendees for local area non-profits.▪ Built relationships with area business owners to coordinate and manage successful fundraisers▪ Developed a new communications strategy, including content creation, to raise the profile of the organization and its subsidiaries

Anchored and produced informative news segments for the city’s flagship news show ‘City Span.’ Established SGTV’s social media presence. Served as a media spokesperson for different city projects and functions. ▪ Collaborated with PIO team on appropriate reactions to media stories about the City and helped to craft responses▪ Helped plan City events and provided coverage of those events for the City’s TV station ▪ Expansion of social media presence doubled the amount of YouTube views received

Covered a wide range of areas as a full-time general assignment reporter in the Jacksonville, NC bureau. Provided compelling news coverage while building relationships to maintain sources and cultivate news stories. ▪ Winner of multiple Associated Press awards for news writing and breaking news coverage▪ Wrote and edited multiple packages daily and reported live from planned events and breaking news.▪ Took my one-man-band skills to the front lines of the war in Afghanistan to report on Marines from my area fighting there.