Nancy Furdock Email & Phone Number

Middlesex, Nj

Work closely with senior management on company-wide rebranding initiative that includes development of short-and long-term marketing goals and strategies; revision of company mission, vision, and values; and creation of new logos, web site, stationery, and associated marketing collateral.• Write and execute strategic marketing plan and brand strategy in collaboration with senior staff• Secure speaking engagements and manage networking and trade events and opportunities• Manage social media presence and improve brand recognition in traditional and new media outlets• Perform analysis of strategy performance, competitive environment, and consumer trends

Responsible for understanding the business goals of clients both large and small and transforming those aspirations into effective marketing strategies and communications solutions that meet and exceed client expectationsCreate mockups, write and edit copy, and produce multimedia presentations, branding, logos, brochures, promotional ads, packaging, trade shows, and campaigns that inspire positive emotional responses to the products and services that are being marketedMonitor and evaluate campaign effectiveness and adjust tactics as necessary to ensure successful completion of campaign objectives.Short list of clients include: Sharp Electronics, Brother Mobile Solutions, Chembio Diagnostics, CognitiveTPG, Orajel, Novartis Pharmaceuticals, Tamron, MDS Pharma, Covance, Town of Dover Vermont, New York Downtown Hospital, Integrated Strategies and Support, MCNC

Hancock, Ny

Envisioned and created the position of Marketing & Development Director for the purpose of promoting the town of Hancock as a tourism destination and for securing funding to support community development projects.• Responsible for the fundraising, creation, execution, and management of the annual Blues Festival that currently draws more than 50 vendors and 2,000+ visitors to the village each year. The event is now self-supporting with the potential for generating revenue for companion projects in 2021.• Secure sufficient funding for, plan, execute, and manage the Summer Nights performance series that entertains, on average, 200-350 guests alternate Fridays throughout the summer.• Research and manage new revenue streams and write and manage private, foundation, and government grant applications.• Create and execute strategy for publicizing and marketing events, optimizing social media campaigns as well as traditional paid print and radio media outlets• Design, script, produce, edit, and distribute all promotional print materials, email marketing campaigns, and videos for tourism and event-related programs

Oneonta, Ny

Responsible for managing the company's visual identity and ensuring the cohesiveness and consistency of the Cleinman Performance Partners brand. Creation of all forms of corporate communications materials, including logos, marketing collateral, documents and manuals, on-screen presentations, Web site visuals, and special projects such as event graphics, signage, and company photos and videos.

Design and production of all company marketing communications materials, including large-format trade show graphics and collateral, logos, product launch kits, technical manuals, product brochures, spec sheets, direct mail pieces, newsletters, print advertising, video and multi-media production, and corporate Web siteSolely responsible for developing the current "look and feel" of the corporate brand, including corporate colors and graphic standards, logos, business communication documents, and marketing collateralManage schedules and logistics of corporate trade show participation, including development of printer demonstrations, promotional videos, and marketing collateral, and scheduling of shipping, booth installation, and post-show follow-up

Development and execution of marketing plan for this professional summer theatre. Managed and produced direct mail campaigns, media buys, print ad layout and design, television and radio commercials, promotional photo shoots, Web site updates, special event coordination, press release copywriting and distribution, media events. Management of marketing budgetResearched, developed, wrote, and administrated grants, applications, lists, et al for $2.9 million capital campaign and ongoing fund raising efforts. Planned and executed fund raising events

Directed market research, identifying opportunities to increase brand awarenessPlayed critical role in producing Industry Roadmap for ComputerWorld magazine, significantly increasing company brand recognitionDeveloped and launched corporate Web site and six subsidiary sitesManaged strategic media partnerships, client and customer relationships, and promotion of the company brand. Designed and produced print and new media marketing materials

Transitioned four award-winning medical magazines to online format while maintaining strict standards of quality. Implemented online strategies in collaboration with senior management.Designed, developed, and maintained company Web sites and graphics library

Implemented Copier Division sales and marketing efforts, including design and production of logos, product launch kits, product brochures, spec sheets, direct mail pieces, newsletters, business plans, manuals, corporate speeches, multimedia presentations, and Web sites

Established in-house marketing department and significantly improved brand awareness through the creation of innovative marketing materialsWrote, edited, and produced proposals in collaboration with senior staff in response to RFPs. Created accompanying illustrations and graphics (i.e., site maps, technical drawings)

Directed volunteer recruitment, annual appeals, special event organization, and public relations for three-county division in Upstate New York and produced all division marketing collateral

Music Education

Marketing Communications