Developing and executing media plans covering verticals such as Digital, Outdoor, Television, Radio for clients across multiple industries.Successfully executed media plans for clients across industries such as Education, Lifestyle, Retail, Healthcare, FMCG etc. resulting in increased client satisfactionWorked on Media verticals such as Influencer marketing, Radio, Digital, BTL, ATL, Print, etc.Executed campaigns in tournaments like Indian Premier League, Asia Cup and ICC Cricket World Cup

• 44th FIDE(International Chess Federation) Chess Olympiad 2022, Chennai - Design of the logistical & communication plan of the 1st ever Torch Relay of International Chess Olympiad. Worked with Ministry of Youth Affairs & Sports, Governments of 29 States & 7 Union Territories of India & All India Chess Federation(AICF) - Organized events in 75 cities in 38 days as part of Torch Relay. The torch relay got >1 mn reactions on social media - Planning & execution of ATL marketing in 27 cities & social media publicity for the Olympiad. Sales Pitch Design & presentation for multiple RFP submissions. 2 out of 3 got converted - Managed Press Conferences in Chennai & New Delhi for host announcement & Official hosting rights handing over ceremony to India. - BTL Activation – Indian IT firm • ICC Men’s T20 World Cup 2021, UAE & Oman- Package design, sales, operations, account management for Sports travel project for US beverage company for 600+ people - BTL Activation with Augmented Reality Photobooth at Dubai International Cricket Stadium for Indian fintech brand. Merchandise production & distribution (17500+)- Sales Pitch Design Presentation Campaign management for a new product for Uber. User Research, Product name & tagline, Launch Strategy, Scriptwriting & Campaign film production

Ad Production for a campaign involving Indian Olympic athletes for an Olympics sponsor for Tokyo 2020 Olympics Worked with creative team for on ground & digital activation plan which consisted of Marketing collateral design, GTM strategy for User onboarding for global pilot of a new product from a US Mobility as a service providerICC Women's World T20 2020, Australia.• Led a 10+ membered team in India & Australia for Sports Travel project for 140+ people ICC Men's Cricket World Cup 2019, England and Wales • Worked with operations teams & vendor partners in India & England for end to end execution of Sports travel project for 200+ people

- Researched and assisted in preparing Business Models promoting self-sustainability in farmers working on 'Sandbar Cropping' in Bangladesh as part of Practical Action project.- Researched extensively and analyzed data for Digital Financial Inclusion.- Collectively prepared questionnaires and reports for various CSR initiatives undertaken by foundation of an Indian bank

Mentored a 17 member team and choreographed a dance performance in Apogee,all India inter collegiate technical festival inauguration.

Led a team of 40+ members to successfully organize APOGEE Innovation Challenge - a kernel event and Texas Innovation Challenge.

# Led a 100+ member team for organizing an annual Rajasthani Cultural event, aimed at showcasing various performances.# Managed a 25+ member team for the annual Founders Day Bits Pilani in organizing various performances

- Assisted Executive Engineer on number of projects undertaken by JDA like Riddhi Siddhi Bridge, -Amanishah Nala.- Analyzed and prepared detailed reports about the sites, the work going on and the progress of all projects.

# Designed daily newsletters in BOSM, OASIS,all India inter collegiate sports and cultural festivals of Bits Pilani respectively and APOGEE.# Headed the event iReport- a journalism competition in Apogee 2016