• Conducted comprehensive industry analyses for product expansion in Vietnam, including market sizing, PESTEL analysis, and competitor research.• Led employer branding initiative, designing and executing surveys and in-depth interviews with internal and external stakeholders.• Synthesized complex data into actionable insights, directly contributing to strategic decision-making for market entry and talent acquisition.

Asia Plus provides solutions to understand the market easier and better with the power of technology. We recently merged with Kadence VN (market research agency), Q&Me (online panel) and Field Check (mobile field force platform) are also our products.• Managed projects for big clients: Orion, Masan, Acecook, Lotte, Guardian, Unicharm, Hitachi• Experienced across qualitative and quantitative research methodologies: FGD, IDI, IHV, ethnography, product test, mystery shopping, online survey• Execution includes: questionnaire design, project leader, data analysis and reporting

Mobio is a Martech Saas start-up specializing in Customer Data Platform which integrates Artificial Intelligence and Machine Learning to centralize customer data and execute omnichannel marketing campaigns.• Managed top portfolio partners includes: VIB Bank, Guardian, Sapporo, Routine• Providing support, guidance to marketers, salespeople, and service professionals across our customers that are using the Mobio software• Communicated thoughtful, customized solutions to customers including developing loyalty apps, integrating POS, Wifi Marketing, Website, ...• Executed, and analyzed client historical marketing strategies, campaigns to drive, implement segmentation, life cycle and behavioral marketing messages (Email, SMS Brandname, App push, Web push, Zalo Mess)• Successfully cross-sale other product features to existing clients • Solving other technical matters

Nielsen is a global leader in measurement and information, providing market research, insights and data.• Co-ordinating the execution of projects for big clients: Orion Food Vina, Paldo Vina, PVcomBank, Maritime Bank, Saigon Paper• Experiencing across research methodologies: brand health tracking, mystery shopping, product test, usage & attitude• Execution includes: questionnaire design, project monitoring, data analysis and reporting• Working effectively with other departments to ensure project timing and quality

OIC Asia takes the initiative in providing oversea education solutions to Vietnamese students.• Developing and executing the paid and organic social media strategy across multiple channels• Strategic planning of content, created unique and engaging content • Analyzing and reporting on main social media KPI’s including engagement, growth, conversion and leads• Assisting in execution of school info section events, visa consulting events• Designing promotion kit & gifts for customers and company’s partners, internal advertising materials (brochure, poster)

TVCreate is a nationwide TV Commercial competition for student held by Hoa Sen University.• Supervising and directing tasks for a team of 15 members• Having main responsibility in copywriting• Be responsible in developing concept for 4 large scale events with over 200 attendances • Originating PR articles on Brands Vietnam website to promote for TVCreate ( link: goo.gl/3oM7HI)

AIESEC is the world’s largest youth-run not-for-profit organization.• Marketing Executive for AIESEC Global Citizen program and AIESEC Coffee Talk • Maintaining AIESEC Brand internally and externally• Supervising visual digital & physical materials and social content