Chi Nguyễn Email & Phone Number

Ho Chi Minh City, Vietnam

• Conducted comprehensive industry analyses for product expansion in Vietnam, including market sizing, PESTEL analysis, and competitor research.
• Led employer branding initiative, designing and executing surveys and in-depth interviews with internal and external stakeholders.
• Synthesized complex data into actionable insights, directly contributing to strategic decision-making for market entry and talent acquisition.

Ho Chi Minh City, Vietnam

• Asia Plus provides solutions to understand the market easier and better with the power of technology. We recently merged with Kadence VN (market research agency), Q&Me (online panel) and Field Check (mobile field force.
• Managed projects for big clients: Orion, Masan, Acecook, Lotte, Guardian, Unicharm, Hitachi
• Experienced across qualitative and quantitative research methodologies: FGD, IDI, IHV, ethnography, product test, mystery shopping, online survey
• Execution includes: questionnaire design, project leader, data analysis and reporting

Ho Chi Minh City, Vietnam

• Mobio is a Martech Saas start-up specializing in Customer Data Platform which integrates Artificial Intelligence and Machine Learning to centralize customer data and execute omnichannel marketing campaigns.
• Managed top portfolio partners includes: VIB Bank, Guardian, Sapporo, Routine
• Providing support, guidance to marketers, salespeople, and service professionals across our customers that are using the Mobio software
• Communicated thoughtful, customized solutions to customers including developing loyalty apps, integrating POS, Wifi Marketing, Website,...
• Executed, and analyzed client historical marketing strategies, campaigns to drive, implement segmentation, life cycle and behavioral marketing messages (Email, SMS Brandname, App push, Web push, Zalo Mess)
• Successfully cross-sale other product features to existing clients

Vietnam

• Nielsen is a global leader in measurement and information, providing market research, insights and data.
• Co-ordinating the execution of projects for big clients: Orion Food Vina, Paldo Vina, PVcomBank, Maritime Bank, Saigon Paper
• Experiencing across research methodologies: brand health tracking, mystery shopping, product test, usage & attitude
• Execution includes: questionnaire design, project monitoring, data analysis and reporting
• Working effectively with other departments to ensure project timing and quality

Ho Chi Minh City, Vietnam

• OIC Asia takes the initiative in providing oversea education solutions to Vietnamese students.
• Developing and executing the paid and organic social media strategy across multiple channels
• Strategic planning of content, created unique and engaging content
• Analyzing and reporting on main social media KPI’s including engagement, growth, conversion and leads
• Assisting in execution of school info section events, visa consulting events
• Designing promotion kit & gifts for customers and company’s partners, internal advertising materials (brochure, poster)

Ho Chi Minh City, Vietnam

• TVCreate is a nationwide TV Commercial competition for student held by Hoa Sen University.
• Supervising and directing tasks for a team of 15 members
• Having main responsibility in copywriting
• Be responsible in developing concept for 4 large scale events with over 200 attendances
• Originating PR articles on Brands Vietnam website to promote for TVCreate ( link: goo.gl/3oM7HI)

Ho Chi Minh City, Vietnam

• AIESEC is the world’s largest youth-run not-for-profit organization.
• Marketing Executive for AIESEC Global Citizen program and AIESEC Coffee Talk
• Maintaining AIESEC Brand internally and externally
• Supervising visual digital & physical materials and social content