Ngoc Tran Email and Phone Number

- Created dashboards, data visualizations, and campaign & website performance reports using Tableau.- Provided timely marketing activity performance analysis vs. forecasts along with insights on results and recommendations or suggestions to support future decision-making using SQL.- Planned and developed digital marketing campaigns across all digital channels and web measurement strategies, resulted in an increase of 70% total site visit within a year.- Coordinated with Marketing Strategy Manager to build marketing content strategy and budget, which led to a saving of 30% of total budget for all major campaigns.- Analyzed customer, marketing and web behavioral data to produce actionable insight for the management.- Monitored and analyzed digital media and marketing trends to provide strategy for C-level executives.- Highlighted Project: - Email marketing campaign: Revitalized the email marketing strategy based on user engagement and demographics, which led to an increase in inbound leads by 50% in one quarter. - Redesign website project: Proposed and led a team of 3 to redesign the website with new features of live chat, testimonials, landing pages and mobile friendly, which drove traffic up by 30% monthly and conversion rate up by 40%. - Webinar campaign on social media: Managed and organized webinar events that had over 100+ participant for each event; resulting in an incremental monthly revenue of 35%.

- Outlined and managed comprehensive communications and marketing strategies for distribution of vendor products,and tracked all marketing and public relations efforts via creation of daily progress reports/measures.- Researched and developed promotional material, product descriptions and press releases, ensuring that all marketingmaterials maintained a high level of quality and positively promoted the brand.- Wrote, edited, and distributed news releases, media advisories, and marketing material for campaigns, creatingcustomer focused copy with the appropriate tone and voice.- Developed and maintained positive relationships with internal/external stakeholders and implemented and trackedproactive public relations efforts to promote a positive company image.- Coordinated a direct marketing campaign to develop a network of contacts which increased customer outreach and a37% increase in sales in the first 2 months.- Reduced costs by 18% by aggressive budget adherence and management.

- Developed new experiential learning modules for 100+ students- Experimented and researched business dataset using various data mining software (e.g., SAS Enterprise Miner) to interpret mathematical and scientific information and inputted it into a data bank and performed statistical analyses- Designed hands-on lab exercises for classification, prediction, and data analysis which was utilized by college staff and over 100 students

- Supported upper management through risk identification, control testing and provided IT security consulting to top 100 companies- Coordinated multiple projects for external auditors and examiner evaluations- Articulated audit findings, risks and detailed recommendations to upper management - Performed data reconciliations using Microsoft Excel and Access