Ngọc Lan Bành Email & Phone Number

Cate: Food Delivery & Logistics (Gojek, Be, Baemin, Ahamove, Vinasun etc)-Devise various kinds of campaigns/promotion to drive revenue and user growth, ROI.-Track performance and evaluate market conditions regularly to get insights and provide instant solutions.-Do A/B testing, define user segmentation to deliver appropriate promotion mechanisms.-Initiate new approach to improve revenue growth-Work with cross functional teams (KA, Product, MKT, MBI, CS) to ensure… Show more Cate: Food Delivery & Logistics (Gojek, Be, Baemin, Ahamove, Vinasun etc)-Devise various kinds of campaigns/promotion to drive revenue and user growth, ROI.-Track performance and evaluate market conditions regularly to get insights and provide instant solutions.-Do A/B testing, define user segmentation to deliver appropriate promotion mechanisms.-Initiate new approach to improve revenue growth-Work with cross functional teams (KA, Product, MKT, MBI, CS) to ensure alignment and deliver campaign to end users, tackle their problems. Show less

Marketing Owner of Cloud Song, OMG3Q VNG projects (achieved ROAS30 > 100%)-Manage P&L, set the marketing vision for mobile game product in short-term and long-term, direct for performance, branding marketing and community. -Seek out new marketing approach to optimize performance (ROAS, LTV, Retention Rate etc) -Be experienced in planning and executing IMC plan for launching new game in SEA region (ID,PH,SG,MY)

Projects: Game Studio 8 information hub, Đại Hội 360mobi- Built cross-team knowledge-based hub, centralizing 100% internal information and critical updates. - Initiated deep research into SEA gaming market (economy, culture, IP preference, payment…) for publishing game- Identified and evaluated market trends and product growth opportunities - Produced frequent quality report for project campaign including FB business, TikTok ads and Google Analytics- Monitored 8 games’… Show more Projects: Game Studio 8 information hub, Đại Hội 360mobi- Built cross-team knowledge-based hub, centralizing 100% internal information and critical updates. - Initiated deep research into SEA gaming market (economy, culture, IP preference, payment…) for publishing game- Identified and evaluated market trends and product growth opportunities - Produced frequent quality report for project campaign including FB business, TikTok ads and Google Analytics- Monitored 8 games’ performance data (Call of duty mobile, Ngôi sao thời trang…) to evaluate marketing budget cost efficiency Show less

• Prepare employee engagement surveys and research about employee satisfaction• Assist in building fundamental culture structures for the start-up environment• Manage internal communication channels

Ho Chi Minh City

• Organized membership recruitment program• Conducted talent review with team leaders to identify HR issues and prepare monthly report to giveconsultancy in terms of team member management• Formulated and implemented strategies to solve HR issues or enhance members' capabilities• Researched and standardized the performance management process