Nureen Gulamali Email & Phone Number

Sunnyvale, Ca, Us

New York, New York, Us

New York, Ny, Us

- Leads global social media marketing strategies for Bloomberg Professional Services, Bloomberg's financial product arm, aiming to create and distribute valuable content to attract, acquire and engage relevant audiences, elevate the brand and help drive business growth.- Manages organic and paid brand and social content strategy for multiple target audiences on a global level, disseminating high-level global messaging to regions in a more local and authentic way.- Manages production of dynamic and visually interactive content for both social media and website content - leading overarching strategy, ideation and conception, resource allocation, storyboarding, execution, and distribution - in a fast-paced environment.- Established strategic marketing and communications partnerships with internal and external influencers, working together to amplify key business messages to broader audiences in a more authentic way, ultimately helping to increase brand awareness.- Manages data-driven analysis of organic and paid content performance to inform evolution of content marketing strategy and better cross-channel optimization, as well as to prove ROI year-over-year to stakeholders.- Grew social following across various platforms by 322% through enhanced content-driven approaches, utilization of industry influencers / advocates, and increased optimization to more targeted audiences.- Increased average Instagram content engagement rate by over 150% after shifting channel strategies based off of indepth content performance and audience analysis.

New York, Ny, Us

- Highlights: Drove an increase in channel engagement by 250% by launching and implementing a multi-channel social strategy including developing a KPI dashboard, created cross-functional collaboration processes, developing daily and long-term campaign content, analytics reporting, and paid promotion. Hired and managed two direct reports. - Managed pipeline of 100 potential influencers, designed pitches for high-profile partnerships, determined ROI for potential projects, and project managed full-scale activation. Marquee partnership: International Rescue Committee and world-renowned actor / writer Rashida Jones with a Vanity Fair media exclusive.- Designed a 360° trade show and conference strategy, including researching potential opportunities, negotiating sponsorship contracts, increasing speaking engagements, customizing lead generation strategies, pitching PR strategies, developing social media activations, and building overall brand awareness resulting in major 'A' leads, media coverage, and high-profile partnerships.- Established new social voice, graphics, and campaigns as company underwent complete re-brand.- One of two senior members entrusted with PR agency relationship. Brought in and managed buzz-worthy pitches alongside agency.- Subject matter expert in virtual reality, augmented reality, mobile, and emerging technology products.

Purchase, New York, Us

- Highlights: Launched the first-ever PepsiCo Pinterest page, developed targeted CRM programs, designed the Story Hub / PepsiCo Live web site, and developed a brand repositioning blog strategy.- Focused on creating and implementing strategic digital and social enterprises; aimed to increase stakeholder engagement and enhanced PepsiCo's digital footprint over a period of months. - Led social content strategy development, which included creating multimedia content and long-term campaigns around launches or organizational partner programs. Leveraged owned, paid and partner channels to amplify key messages. - Managed all corporate social channels (Facebook, Twitter, Pinterest, Foursquare, Stocktwits, 3BL, etc.); assessed online buzz and trends to develop proactive and reactionary plans.- Drove social collaboration across function, working with Brand Comms / Marketing, Consumer Relations, Corp Comms, and Talent Acquisition; created streamlined processes and analyses, resulting in a 200% increase in social engagement across channels.- Enhanced web and social user experience through interface design, content engagement, data analytics, and functionality.- Managed 3 separate digital agencies and worked closely with external partners.

Purchase, New York, Us

- For PepsiCo's Annual Shareholder meeting, managed a team of 4 to bridge a relationship with the Mayor and town of PepsiCo founding. Organized meeting of key influencers and community leaders, media pitches, speaking engagements for company CEO Indra Nooyi and North Americas Beverages division CEO Al Carey, and arrangement of a surprise 'Key to the City' ceremony.- Managed budgets for and helped strengthen PepsiCo's partnership with the Aspen Institute and The Atlantic Media Company for Aspen Ideas Festival, a gathering of 3K+ global leaders and influencers, and The Women's Forum Brazil, a gathering of 500+ South American leaders. Designed and coordinated PepsiCo conference presences, including coordination with media, influencer events, negotiation of vendor agreements, and placement of PepsiCo executives on speaking engagements. Worked with portfolio brands and distribution centers to highlight product innovations.- Managed competitive intelligence system to monitor PepsiCo rankings on 7 categories of global rankings across 4+ regions. Analyzed and made recommendations directly to senior leadership.- Contributed to authorship, layout, and external design agency coordination for PepsiCo's first-ever annual Diversity & Inclusion publication. Composed content around global stories, policies, and awards and rankings.- Liaised with and managed multiple design, event, media, and public relations agency partners, including First Protocol, Addison, APCO Worldwide, Tractorbeam, SKDKnickerbocker.- Managed and leveraged strategic partnerships: Aspen Institute, The Atlantic, Women's Forum for the Economy and Society, Out & Equal Workplace Advocate, The Economist, Komen Foundation, NY Road Runners, Human Rights Campaign, and Shoe4Africa.- Filmed and produced several corporate PepsiCo videos highlighting PepsiCo's "Performance with Purpose", featuring PepsiCo executives, celebrity spokespeople, partners, and high-level influencers.

Purchase, New York, Us

- Conducted in-depth research and created first-time survey of US-based field executives to assess level of community engagement and interest. Presented recommendations on non-profit board leadership.- Developed presentations on leadership within PepsiCo, board leadership, effective communication, grant giving, and PepsiCo's “Performance with Purpose” initiative. Authored community engagement resources for Pepsi Leadership Ambassadors’ interactions with local communities.- Organized local media coverage, trained 20 Media Ambassadors, and managed media content for Pepsi Give Back Days service events. Measured event impact by surveying 21 non-profit organization partners and 500+ employee volunteers and recommended national program expansion based on survey results.- Assessed Pepsi corporate disaster response program through 200+ cross-company analysis, including conversations with corporate partners. Recommended further developing the employee assistance arm of PepsiCo Foundation by incorporating an employee-to-employee assistance donation program.- Wrote 44 letters on behalf of Pepsi Beverages CEO to recognize top sales performers. Innovated translation process for international honorees.

Weston, Massachusetts, Us

- Moderated video consumer feedback (250+ videos) on brand-related products, including Herbal Essences, Suave, Febreze, and other brands. Synthesized / presented feedback for agency partners and brand clients.- Maintained three social media platforms and created monthly “Buzz Reports” for online community.- Utilized User Management System (UMS - 126K+ community members) and Media Management System (MMS - 368K+ videos) in order to maintain community-generated content and client-purposed information.- Sought new online platforms (Foursquare, Tumblr, influencer blogs) to generate community-related buzz and expansion. Partnered with 200+ new bloggers, generating approximately 40% incremental buzz.

- Developed and managed social and traditional media campaigns to advertise interfaith events to Chautauqua community (10K+ members), resulting in increased positive feedback and program awareness.- Marketed and cultivated faith community public image by leading interfaith presentations and discussions.

New York, Us

- Created and leveraged new media and online social networking platforms to market and increase media awareness for public advocacy campaigns, resulting in eventual passage of changes in state-level legislation.