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Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

As the Product Owner, led game operations from concept to execution, focusing on enhancing user experience and increasing revenue. Managed a cross-functional team of 5 members in product and marketing, aligning efforts to meet business objectives.1. Game Product Owner- Game Operation: designed and operated in-game features and events, following metrics to complete KPIs annually (traffic, revenue). - Created wireframes and mockups to revamp the UI/UX system. - Written… Show more As the Product Owner, led game operations from concept to execution, focusing on enhancing user experience and increasing revenue. Managed a cross-functional team of 5 members in product and marketing, aligning efforts to meet business objectives.1. Game Product Owner- Game Operation: designed and operated in-game features and events, following metrics to complete KPIs annually (traffic, revenue). - Created wireframes and mockups to revamp the UI/UX system. - Written documents and managed the working process with Artist, Dev, and QC Team to manage quality features. - Used statistical and reporting tools to analyze data to adjust activities, catch insights, and maintain players. - Optimized monetization to maximize multiple revenue models (Ads, IAP, Hybrid).- Game Purchasing Management: operated purchased games from China. - Got Game License in Vietnam; integrated SDK, Payment Systems; tested and fixed bugs in the game. - Analyzed product metrics, and ensured the achievement of project KPIs.- Team Management: 5 members2. Game Designer- Game Research: identified target markets and audiences to guide game design decisions.- Game Design Process: managed the entire game design process, from concept to launch, across various genres including mid-core, gambling, and casual.- Develop New Features: analyzed data to develop and optimize new game features, maintaining consistency with the overall design strategy.- Game Balancing: adjusted in-game metrics related to game elements, payment, economics, and gifts to suit each game's stage.3. Game Marketing- Used Internal Tools on Zalo Application to acquire new users for games.- Optimized in-game viral activities through the Social Channel.- Created content in a personalized way to recall users returning games. Show less

Ho Chi Minh City, Vietnam

A member of the Product Growth Team, with the main scope to improve user experience related to the onboarding process; from registration, login, and using services to first transactions on the MoMo AppUsing data to analyze, identifying issues from users, and coordinate with other departments for solving those issues, especially Activation activitiesIn charge of specific activities:- Adding support methods when users log in- Working with the AI Team to recommend suitable… Show more A member of the Product Growth Team, with the main scope to improve user experience related to the onboarding process; from registration, login, and using services to first transactions on the MoMo AppUsing data to analyze, identifying issues from users, and coordinate with other departments for solving those issues, especially Activation activitiesIn charge of specific activities:- Adding support methods when users log in- Working with the AI Team to recommend suitable mini Apps for New User- Diversified login methods on the MoMo App such as fingerprint, FaceID, or second device... Show less

Ho Chi Minh City, Viet Nam

Managed SEO, social media, paid ads, and digital marketing campaigns, contributing to client success through optimized content, organic traffic growth, and advertising performance.1. SEO (Search Engine Optimization): Improving the website SEO status with Audit Campaign and Link Building (backlinks)2. Social Media: Manage the Social Media Channels of Hello Bacsi (Facebook, Zalo Official Account)3. Paid Ads: setting, running, tracking and optimizing Ads channels such as Facebook… Show more Managed SEO, social media, paid ads, and digital marketing campaigns, contributing to client success through optimized content, organic traffic growth, and advertising performance.1. SEO (Search Engine Optimization): Improving the website SEO status with Audit Campaign and Link Building (backlinks)2. Social Media: Manage the Social Media Channels of Hello Bacsi (Facebook, Zalo Official Account)3. Paid Ads: setting, running, tracking and optimizing Ads channels such as Facebook Ads, Google Ads.4. Managing Digital Marketing campaign- Research information, statistics to pitching clients.- Manage campaign: Lifebuoy (Category sponsorship to educate new products), Pacific Cross (producing content and SEO service to draw organic traffic)…5. Supporting other Digital Marketing Activities. Show less