Thanh Nguyen Email & Phone Number

• Program lead on digital experimentation program; responsibilities include developing framework/roadmap/dashboard, managing core team members, prioritizing experimentation backlog, facilitating rapid.
• Responsible for digital analytics/compliance tools, including installation of new scripts such as GA4 and core web vitals, managing website tracking and performance, and migration of Cookiebot to OneTrust cookie.

• Collaborated with internal stakeholders to identify business problems/analytics requirements, customer journey mapping and personas, and provide solutions/findings using insightful BI dashboards (using data.
• Platform owner and administrator for Google and Adobe suite of products (which include measurement, tagging, and optimization tools) across 12 sub-domains with responsibilities for data collection/governance, ensuring.
• Program managed key digital initiatives and programs, including leading digital performance problem solving and product manager for SEO (search engine optimization) and Analytics; managing action plan/risk mitigation.
• Managed web experimentation/optimization program, including leading hypotheses/test creation workshops, training users on A/B testing platform (such as Adobe Target and Google Optimize) and best practices, and track.

• Reported monthly web analytics metrics and insights for Global Digital Marketing dashboard/Key Performance Indicators (KPIs)
• Collaborated with key stakeholders to define web analytics needs and create web measurement andtagging strategy for Tektronix.com
• Implemented and managed global web tracking code to support campaign/conversion/ROI performance analysis, including goal tracking, cross-domain, and custom solutions using tag management systems (such as Google Tag.
• Ensured Cookiebot cookie consent mechanism meets global regulation, including General Data Protection Regulation (GDPR)
• Developed standard work/documentation and sustainment processes for sales portal-- Awarded gold medal in Danaher President’s Kaizen event

• Managed website measurement tool migration from WebTrends to Google Analytics includingconverting custom WebTrends dcsMultiTrack tags to GA event tracking-- Collaborated with global search/paid media vendor to define.
• Researched qualitative data from VOC (voice of customer) feedback tool (such as OpinionLab andForeSee) to inform customer experience improvements long-term-- Provided solutions to customer inquiries and complaints to.

• Core member of web design team for conversion of static HTML website to Drupal CMS, an open-source PHP-based content management framework
• Defined and documented current and future states, gathered functional requirements, created Illustrator wireframes, and developed test plans and use cases for SI/UA (system integration/user acceptance) testing
• Installed and configured Drupal modules, built pages, content types, blocks, templates and views, and directed application developers on custom module development
• Site administrator for corporate and sales support Oracle Portal sites

Master Of Business Administration (Mba)

Business Intelligence & Analytics Graduate Certificate, Data Visualization/Mining/Warehousing, Statistical Modeling, Machine Learning, Operations Research

Activities and Societies: Omega Rho

Honors Bachelor Of Science In Business Administration