Thanh Nguyen Email & Phone Number

• Program lead on digital experimentation program; responsibilities include developing framework/roadmap/dashboard, managing core team members, prioritizing experimentation backlog, facilitating rapid ideation/brainstorming workshops with product teams, and setting up and analyzing A/B test results-- Awarded team bronze medal in Fortive digital experimentation hackathon competition and gold medal for biggest and boldest experiment-- Launched 100+ experiments with $1M business impact-- Identified as best-of-best program framework in Fortive business system• Responsible for digital analytics/compliance tools, including installation of new scripts such as GA4 and core web vitals, managing website tracking and performance, and migration of Cookiebot to OneTrust cookie compliance

• Collaborated with internal stakeholders to identify business problems/analytics requirements, customer journey mapping and personas, and provide solutions/findings using insightful BI dashboards (using data visualization tools such as Domo, Tableau, Power BI and Google Data Studio)• Platform owner and administrator for Google and Adobe suite of products (which include measurement, tagging, and optimization tools) across 12 sub-domains with responsibilities for data collection/governance, ensuring data quality and consistency in digital reporting, and integration with new marketing technologies• Program managed key digital initiatives and programs, including leading digital performance problem solving and product manager for SEO (search engine optimization) and Analytics; managing action plan/risk mitigation for CMS (content management system) migration of 100k+ pages from Drupal to Sitecore to minimize impact on key digital metrics-- Responsibilities included gathering requirements/use cases, translating those into user stories in JIRA, and prioritization in daily scrum calls-- Identified as BoB (best of best) in Fortive business process-- Awarded gold medal in Fortive digital SEO competition; resulting in +9% YoY sessions, +34% YoY funnel-add-- Mentored marketing interns on digital strategy, program process, and execution • Managed web experimentation/optimization program, including leading hypotheses/test creation workshops, training users on A/B testing platform (such as Adobe Target and Google Optimize) and best practices, and track experiment scorecards and roadmap-- Awarded gold medal in Fortive optimization program

• Reported monthly web analytics metrics and insights for Global Digital Marketing dashboard/Key Performance Indicators (KPIs)• Collaborated with key stakeholders to define web analytics needs and create web measurement andtagging strategy for Tektronix.com• Implemented and managed global web tracking code to support campaign/conversion/ROI performance analysis, including goal tracking, cross-domain, and custom solutions using tag management systems (such as Google Tag Manager, Adobe Launch/DTM, and Ensighten)• Ensured Cookiebot cookie consent mechanism meets global regulation, including General Data Protection Regulation (GDPR)• Developed standard work/documentation and sustainment processes for sales portal-- Awarded gold medal in Danaher President’s Kaizen event

• Managed website measurement tool migration from WebTrends to Google Analytics includingconverting custom WebTrends dcsMultiTrack tags to GA event tracking-- Collaborated with global search/paid media vendor to define conversion events/goals, implement proprietary tracking code, and schedule custom reports-- Acted as a team lead to regional web developers on tagging setup to ensure trackingaccuracy and reporting• Researched qualitative data from VOC (voice of customer) feedback tool (such as OpinionLab andForeSee) to inform customer experience improvements long-term-- Provided solutions to customer inquiries and complaints to ensure compliance withQuality Management System (QMS)

• Core member of web design team for conversion of static HTML website to Drupal CMS, an open-source PHP-based content management framework• Defined and documented current and future states, gathered functional requirements, created Illustrator wireframes, and developed test plans and use cases for SI/UA (system integration/user acceptance) testing• Installed and configured Drupal modules, built pages, content types, blocks, templates and views, and directed application developers on custom module development• Site administrator for corporate and sales support Oracle Portal sites

Master Of Business Administration (Mba)

Business Intelligence & Analytics Graduate Certificate, Data Visualization/Mining/Warehousing, Statistical Modeling, Machine Learning, Operations Research

Activities and Societies: Omega Rho

Honors Bachelor Of Science In Business Administration