Nicole Hagedorn Email & Phone Number

Cincinnati, Oh, Us

- Oversee $52MM+ in paid search and media spend across 13+ brands.- Implement strategic opportunities for clients focusing on key initiatives such as profitability, in store impact, and acquisition.- Partner with other channel leads to collaborate for best client performance outcomes.- Lead a team of senior managers and coordinators in execution of client program management and strategy.

- Manage $20MM+ in media spend across multiple media channels.- Develop strategy for retail clients across the consideration funnel with focuses on both acquisition and retention.- Evaluate opportunity to grow business within client set through incremental spend and new lines of business.- Create projections and strategic plans for clients both seasonally and yearly that align with their performance goals.- Manage multiple team members in their professional growth while also contributing to business goals.

- Optimize client programs to reach goals based on volume, spend, and revenue using a variety of levers such as audiences, devices, demographics, and more.- Train and on-board new team members to understanding the basics of search engine marketing and on execution of daily ad copy and reporting tasks.- Seek out new opportunities for coordinators to learn and grow their skillet in ways that also provide value to the business.- Remain abreast to new betas and trends to recommend and execute for clients in order to reach performance goals.- Provide projections and forecasting for clients, especially in the ever changing media landscape, in a timely manner, while also recommending changes in real time.

- Manage day to to day optimizations for PPC campaigns, including bid optimizations, audience optimizations, device optimizations, and more.- Assist in performance projections for clients based on budgets and goals, utilizing tactics in all parts of the purchase funnel.- Find and execute upon automation techniques in order to utilize all available resources and operate as effectively as possible.- Launch new initiatives for clients, follow performance and provide recommendations based on the data.

Columbia, South Carolina Area

- Manage ad copy changes for multiple clients, including creation of ad copy and scheduling updates.- Assist in various reporting tasks for PPC campaigns using each client's relevant KPIs.- Participate in the creation of client focused presentations for both review and planning.- Ensure that all accounts are running with PPC best practices through activities such as checking search query reports and ensuring all links are up to date. - Launch new campaigns for clients based on research, account need, or client request.

Highland Heights, Kentucky

- Worked on a team for a period of 12 weeks and responsible for the development of marketing and branding strategies- Conducted exploratory qualitative research such as secondary data research, experience surveys, and direct and indirect observations- Analyzed and reporting sample survey data collected with over 400 Millennials- Selected as one of the six dream team members who continued working on the project outside of the class and after the semester ended to assist with the completion and development of a final 60-page long report for the client- Presented the report to the client and actively participated in Q&A session with the client

Highland Heights, Kentucky

- Conducted exploratory research, including secondary data research, experience surveys, and direct and indirect observations; - Assisted in execution of sample survey of a representative sample of target customers;- Worked closely with a mentor to assist in the analysis and preparation of client deliverables, including answering client’s questions;- Developed basic proficiency in the use of Bluezzoon’s tools and methods to solve clients’ problems in creative and innovative ways;Simplified data into compelling stories presented to the client and used in the development of a marketing and branding strategies; Assisted in the development of proprietary Bluezzoon’s book of insights and guidebook for the client, designed to guide the client in the execution and implementation of the marketing and branding strategies for driving sustainable revenue growth;- Nominated for AMA’s 2016 Pinnacle Award.

Highland Heights, Ky

- Collaborated with team members for 5 weeks to complete marketing recommendations for a publicly traded company- Conducted secondary data research to complete assessment of client’s marketing environment through the creation of SWOT, competitive and generation analyses- Created a graphical illustration of a marketing recommendation, based upon the secondary data research- Communicated and managed workload with the project team using Slack- Completed 25% of all analysis work and 20% of all creative tasks, including copywriting for the presentation purposes- Developed mentor-mentee relationship with Dr. Raska (Founder of Bluezzoon)

Cincinnati, Ohio

- Create corporate partnership agreements with a variety of clients, including creation of media plan- Coordinate acquisition of assets with corporate partners including tickets, VIP opportunities and logo placement- Assist in coordinating events/booths for the Cincinnati Enquirer through creation of tracking system- Assist in management of B2C campaigns including creative creation, creating promotional schedules, ordering ads, and uploading ads for the Cincinnati Enquirer and ten Gannett properties in Ohio- Create and manage the internal company newsletter using Mailchimp through coordination with Executive Leadership

Highland Heights, Kentucky

- Worked on a project for a foreign start-up business interested in launching an annual fundraising event at Northern Kentucky University. - Conducted analysis of global, societal, and cultural issues to identify what cause was the most relevant to the client’s long-term growth, brand equity, and target customers. - Analyzed and then selected a non-profit organization that the client could partner with to effectively address the cause; - Applied Dr. Berger’s STEPPS principles to the event concept to make it “contagious;” -Created the concept for the fundraising event and presented it to the CEO and Head of Marketing over Skype.

Bellevue, Kentucky

- Assisted in creating orders for television and radio buys using the SmartPlus system- Maintained office filing system, ensuring that orders, contracts and invoices were all filed correctly for all clients- Digitized the media traffic system, saving over 200 labor hours a year

Cincinnati, Ohio

- Prepared dining etiquette lesson and meal with estimated savings of $1600- Managed a variety of confidential candidate information including interview forms, contingencies and work reviews- Planned and executed initial interviews and a day visit for 14 candidates- Created Diversity Sourcing Toolkit to create a comprehensive list of all diversity sourcing resources- Managed social media sites; increasing likes and engagement while analyzing site metrics

- Prepped for Welcome Wednesday events, each with approximately 200 attendees- Scheduled campus visits for prospective students through coordination of multiple data systems

- Streamlined cookie cake ordering process eliminating instances of missing cookie cakes- Formed cordial relationships with regular customers, along with interacting with a diverse clientele- Worked with the branding of a new location

Bachelor Of Science (B.S.), Marketing, 3.94 Cumulative

Activities and Societies: Alpha Omicron Pi, Alpha Phi Omega, National Society of Collegiate Scholars

Bachelor Of Arts (B.A.), International/Global Studies, 3.94 Cumulative

Activities and Societies: Alpha Phi Omega, Alpha Omicron Pi, National Society of Collegiate Scholars