Marketing * Managed and executed social media campaigns on platforms such as Instagram, Facebook * Developed and executed email marketing campaigns to nurture leads and drive sales * Conducted SEO keyword research and implemented optimization strategies to improve website visibility * Optimized website content to enhance user experience and conversion ratesSales: * Provided product demonstrations and consultations to potential customers * Followed up with leads to generate sales opportunities * Managed customer relationships and addressed inquiries * Contributed to sales team goals and targets

Follow planograms and ensure merchandise displays are accurate and appeasingEnsures promotional set-ups and proper signage are implemented within a timely manner to company standardEnsure your work area is kept tidy and organizedOther duties as required

Develop and execute comprehensive social media strategies aligned with business objectives to enhance brand visibility, engagement, and conversion rates.Create captivating and shareable content tailored for different social media platforms, including but not limited to posts, videos, infographics, and graphics.Oversee the day-to-day management of social media channels, including scheduling posts, monitoring comments and messages, and promptly responding to inquiries and feedback.Stay abreast of the latest social media trends, tools, and applications, and proactively recommend innovative strategies to maintain the brand's competitiveness and relevance.Utilize meta ads, Google Ads, and other advertising platforms to strategically promote brand offerings, increase website traffic, and drive conversions.Analyze social media performance metrics and advertising campaigns' effectiveness, providing insights and recommendations for continuous improvement.

Category in charge: Home Care, Baby Wash, and CosmeticNew product sourcing & development:- Conduct market research & analysis to identify customer needs and product opportunities. Keep updating market trends via market observation, and market visits. - Identify category growth opportunities. Work with category head to establish plans and goals for each product sourcing/ development project. This includes setting objectives, product KPIs & timeline. - Source products & suppliers to deliver project’s objectives. Ensure competitive edge in terms of selling price, commercial margin, product modernity, and quality. Category/ Product Management & Execution: - Develop quarterly plan to improve category growth & profit- Keep track of product & category performanceSuppliers management:- Identify, establish and grow strategic partnerships- Negotiate trade terms/contracts annually with suppliers- Proactive to develop supplier network (local & international)Cross-function collaboration- Work closely with the planning team, QA & compliance team, and commercial team to deliver the business’s objectives.

Feb 2020–NowSenior Marketing Specialist • Con CungCategory in charge: Food, Baby Care, Baby & Mom Equipment- Conduct market research about consumer requirements, habits and trends- Planning and execute monthly promotion to push sale at store ( promotion scheme, Posm, product display...)- Brainstorming the promotions & activations to Cross sale and up sale between different categories- Organizing the Sale contest to push sale for both Brands in house ( Con Cưng Goods, Con Cưng Food) and Key Brands ( Nestle, Hyperion, Phillips....)- Manage POSM system of over 300 storesMay 2019 – Jan 2020Marketing Specialist • Con CungCategory in charge: Toy, Book & Accessorize- Conduct market research to find answers about consumer requirements, habits and trends- Brainstorm and develop marketing campaigns for both Brands in house ( Toy City, CF) and Key brands ( Simba, Dickie, Mesuca - License toy)- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)- Liaise with external vendors to execute promotional events and campaigns- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Planning and conducting A&P campaign in Vietnam and Myanmar* Plan, propose and execute A&P campaign for all Parkson stores according to shopping season and sales strategies* Follow-up and manage all related tasks to ensure the effective of each campaign* Propose & manage creative & production works as well as media plan together with Creative Agencies* Dealing with Event Agencies, suppliers, etc… to execute supporting activities during promotional program* Monitor and manage A&P spending within the approved A&P budget* Brief to all stores to implement the campaign* Corporate with other functional departments, such as: Accounting and Finance, Administration, Decoration, to develop promotional plan and execute related jobs

* Organize internal activities to inspired working environment* Content marketing on website and social networking.* Working with in-house designers to produce materials of visual impact and within brand guidelines* Sourcing advertising opportunities and placing adverts in the press, radio or TV as appropriate to the product or service* Liaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters* Liaising with events coordinators to maximize visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate* Monitoring competitor activity and generating leads for products and services.

• Strategic planning, implementing and evaluating marketing communication activities on: electronic media, social networking, online communities, e-commerce websites, social networks, search engines, Facebook... (SEO, SEM, GDN)• Identify, propose and implement opportunities, funding plans and programs to attract customers, product distribution programs, co-branded program on the social network and online community • Analysis and assessment of good, creative ideas in the strategic planning• Forum seeding annual, quarterly for the brand, products and services are assigned • Strategic planning and organizing SMS and Mobile marketing campaigns annually, quarterly for the brand, products and services are assigned • Strategic planning Email marketing and other digital communication channels annually, quarterly for the brand, products and services are assigned• Perform other duties as authorized, delegated by the Head / Deputy Head and Director / Deputy Director of Division

• Planned and performed in Marketing online projects (SEO, SEM, GDN)• Attract an inordinate amount of traffic and page views through the creation and launch of campaigns, emails, or videos that catch people's attention. • Grow a company's presence through social media channels. • Plan the timing of the event. • Manage email newsletters. • Measure efficacy of the campaign. • Ensure digital information is protected and managed properly. • Evaluate, organize, manage and contribute to all social media channels in an effort to achieve corporate objectives while ensuring a consistent marketing message. • Produce unique content for blog posts, content syndication, and other outlets. • Identify, interpret, and capitalize on existing or new social media trends, tools, and applications.