Account Manager
Leeds, United Kingdom
During my time at The Home Agency, I contributed to a significant digital transformation project for Royal Canin, a multi-billion dollar brand within Mars Inc. This global initiative aimed to revamp the digital ecosystem and brand experience for 52 countries across diverse regions including North America, LATAM, Middle East, Asia Pacific, and Europe. Over two years, starting from the design and scoping phase to the global rollout, I was involved in various aspects of this ambitious project.In the roll out of the new digital ecosystem, as my role as an Account Manager, I was assigned key global markets to manage. I worked alongside local marketing teams in various countries and languages. Helping guide them through the complex roll out, teaching marketing professionals essentially how to rebuild their existing websites within the new digital ecosystem we had created. I also had to manage market responses, rollout tasks, expectations, and addressing local queries and updates, ensuring a cohesive and effective implementation of the digital transformation project.