Driving the growth of brand awareness, lead generation, seller engagement and key accounts success. Build BD relationships with local partners, and be across 360 marketing channels PR, online marketing / social media, events and targeted training programs for SMEs. In the year that I led marketing and business development for Thailand the business over achieved targets by 20%. Malaysia business over achieved revenue targets as a result of building highly valued packages and partnerships for our sellers.Founded Alibaba.com’s Pandemic Recovery Program for SMEs which saw the largest ever organic database of B2B leads generated from a single campaign in Malaysia and Thailand.

Successfully created positive brand sentiments through a carefully crafted narrative through engaging with the Vietnamese media. Spearheaded the first 500+ market engagement event, with over 480+ SME attendance, 20+ representatives from relevant government trade departments, as well as over 20+ Tier 1 media outlets in Ho Chi Minh, City. Successfully onboarded 200+ Malaysian SMEs in exclusive government partnership programs, designed to help businesses successfully go global through online export. Created a 60% uplift in key performance metrics in the Malaysia business. Built a strategic and regular training and digital upskilling program to equip Malaysia's SMEs with online / digital export skills, which saw an increase in star level suppliers.

Branding, TV, Radio, OOH, Print, Media/ Press relations

The iProperty Group is an online technology company that serves the property and real estate industry. I was promoted to this role to head up and lead several key organizational improvement projects. I was appointed as project leader and have led large cross functional teams to ensure timelines and the desired outcomes are achieved. I lead the Brand initiatives in the company, which included the running of brand building workshops, defining of the overall brand creative parameters and strategic communication guidelines for the company.

As the Consumer Marketing Manager, I was responsible for growing brand awareness and engagement through always-on and tactical 360 marketing campaigns O2O channels. In addition to that, I was also responsible for leading and building a robust email marketing automation program for the company, which resulted in a database growth of +40%, and successfully increased open and click-through rates. During my time, I also developed the company’s first behavioural communications program, which delivered highly relevant real-time, data driven content to segmented audience in the property market. I also built and led the social media and content marketing teams, leading a team of 7+ , while working alongside regional marketing teams in Australia and our offices in SEA. I was promoted after 1 year, to take on a bigger portfolio in the company.

During my time at Astro, I was responsible for driving the acquisition, growth and retention of Broadband + TV product customer segment (IPTV), a product by Astro and Maxis. One of my greatest and proudest achievements was establishing the online / digital channel as an effective acquisition channel, resulting in a 3x growth in generating quality leads. It was also the most cost-effective channel vs all other retail / non-digital channels. My responsibilities also included weekly / monthly and quarterly reporting to C-Levels.I was also responsible for establishing the product’s official communication channels, in addition to producing all marketing communication collaterals for the product, by writing clear briefs to creative and media buying agencies.

Key responsibilities:Oversee merchandise development, product marketing, merchant management and brand direction for AirAsia Megastore, under the ancillary income department. Achievements: - Launched AirAsia first e-commerce store and weekly online sales campaigns, ensuring a smooth customer experience and merchant partner management.- Developed monthly marketing content for in-flight print and online catalogues.