Nicole Smith Email & Phone Number

Support and counsel clients on research and analytics needs by identifying the data and processes necessary to inform strategies and opportunities with groundbreaking insights and to effectively measure success.

• Develop data-based communications, social media, and content strategies by conducting social listening audits and utilizing tools to uncover insights on audiences, brands, competitors, and cultural landscapes for new.
• Identify brand whitespaces and opportunities by analyzing metrics and competitors, and having a deep-knowledge of cultural and social media trends.
• Manage relationships with third-party tools to ensure the agency's tech stack meets the needs of the teams and to foster best practices for implementation.
• Develop content pillars and strategy playbooks to enhance client internal and external communications and storytelling.
• Facilitate a team of social analysts; identifying internal talent to train, staffing projects based on client needs, and productizing innovative opportunities.
• Educate agency and client teams on the latest trends, such as esports and gaming during COVID-19, and their implications for content strategy and channel mix, as well as overall communications and business growth.

• Selected member of a specialized integrated agency team, dedicated to bringing ideation and strategic thinking to P&G Fabric Care brands to create plans rooted in insights to break business barriers and influence.
• Create and lead digitally-minded integrated partnerships and distribution campaigns of various size to achieve identified marketing and communications goals for top CPG clients like Procter & Gamble, Johnson & Johnson.
• Go-to liaison for clients, including business managers, communication leads, and R&D, and influencers, managing expectations and needs for all parties through clear communication and in-depth messaging development and.
• Negotiate contracts and legal points with various partners on behalf of the agency and clients.
• Edit content to ensure it achieves objectives and matches brand values, while still maintaining an authentic tone that resonates with the target audiences.

Greater New York City Area

Greater New York City Area

• Led several influencer campaigns, from development to execution, for entertainment, nonprofit brands, and consumer brands to increase social buzz through popular bloggers, YouTubers, and social media influencers and.
• Through strategic partnerships, have helped Ovation and Up TV shows trend on Twitter during their season premieres, be among top 20 branded network hashtags.
• Launched social pages for new fashion brand, Betty and Veronica by Rachel Antonoff, which involved establishing a cohesive tone of voice for the content calendar, creating engaging videos and images, and gaining.
• Created assets for multiple brands by shooting footage, editing images and video in Photoshop, and writing quizzes and social posts.
• Managed online communities for Betty and Veronica by Rachel Antonoff and NJOY by actively interacting with fans, encouraging and sharing user-generated content, and answering comments and concerns to help grow.
• Analyzed and reported on campaigns, including Twitter Parties, Facebook Live sessions, and sweepstakes, using tools such as Nielsen Social Guide and Iconosquare to determine success as well as best practices for the.

Greater New York City Area

Greater New York City Area

• Managed traditional media placements and a budget of $15MM+ for nine of PNC Bank’s lines of business.
• Led monthly competitive research to track industry trends and business opportunities for the client.
• Developed media plans and recommendations to support 10+ new branch grand openings.
• Researched and drafted analyses for new business pitches, which included an examination of psychographics, media usage, and consumer attitudes.
• Continuously sought potential sponsorship and media opportunities to promote various PNC messaging.
• Forecasted media budget in a monthly report.

• Hawkins International is a NY-based PR firm that specializes in international public relations, spanning a broad range of sectors including travel, real estate and food and beverage.
• Wrote compelling pitches for clients, including firm-wide roundups.
• Researched and drafted 20 media lists using Cision to help build meaningful relationships with journalists.
• Created original and interactive content for clients’ blogs and social media pages.
• Utilized tools, such as Sprout Social, to assist the digital team in analyzing social media reports and creating content calendars for our five digital clients.
• Developed ideas for new business proposals.

• Proofread and edited students’ papers.
• Provided students with constructive criticism and instructed them on proper sentence structure and grammar.

• The YMCA of Long Island is a nonprofit organization dedicated to strengthening communities through youth development, healthy living and social responsibility.
• Collaborated with team members to brainstorm and plan fundraising events, promotional campaigns and creative social media efforts.
• Created blog posts and redeveloped website content in the YMCA's "voice."
• Enriched writing and interpersonal skills by acting as a liaison between the brand, media and members.
• Produced and strategically disseminated press releases to local media.

Iroquois Springs

• Summer position at a week-long sleep away camp.
• Coached children aged 12-18 on health, fitness, nutrition and the sport of cross-country.
• Responsible for engaging and motivating groups of 15-20 children during runs and games.
• Conducted ice breakers and encouraged positive thinking among campers.

• Wrote and edited articles for the health and fitness blog while managing connections with readers via comments.

• Wrote weekly articles for the online lifestyle magazine.
• Managed social media account to form connections with various stakeholders.

Syosset, NY

• Formed connections with members of the community to cover local news stories and write features.

Food & Wine, Travel Writing, Ancient Florence, Renaissance Theory, Italian Conversation

Studied abroad in Florence, Italy for the fall semester of my junior year. Courses allowed me to immerse myself in the Italian culture and.

Bachelor Of Arts - Ba, Communication, Journalism, And Public Relations, Dean'S List, Every Semester

Activities and Societies: Kappa Kappa Gamma, Ambassadors, Communication Arts Society