Supporting startups and global brands with design strategy, creative direction, management and production of all marketing and branding initiatives. Strengthen and align brand, connect customers and inspire sales success. Manage persona-based strategy, story-telling creative, pre & post production, timelines and budgets at all phases. Collaborate and brainstorm with founders, stakeholders, cross-functional partners and vendors. Produced & Direct Photography, Illustrators, AI, Ecommerce, Digital, Video, Social Media, Motion Graphics, Animations, Campaigns, Copy Writing, Product Packaging, Retail & Trade Environments, POP, Email Design, Identity Guidelines, Brand Strategies. Lead BXC and it's team on all business pitches and presentations. Act as a client partner. Manage multiple employees. Mentor jr. creatives through yearly BXC externship programs. CLIENTS (in no particular order):• B&G Foods• Spank Bike Components• HydraPak• Nimble Chargers• Prevelo Kids MTB• Golfkicks/Yardkicks• Mammoth Tuff Ventures• OC Raw Pet Foods• Elavado CBD Cocktails• Patagonia• Nixon Watches• Tipue Tents• Kleen Kanteen• OneBlade Razors• E & J Gallo• Chaco Flaco RTD Beverages• El Pollo Loco/Vitro Agency/DGWB• CA50 RTD Vodka• Unionbay• O'Neill Wetsuits & Outerwear• Beach Bunny Swimwear• Levi's/FCB SF• Neil Prydes/NPX Kite Surfing• Goya Windsurfing• McDavid Sports• MVP Mobile Games/Lebron James• 18/8 Barber Shop • Mophie• Jaybird Audio• Giro Sports• Callaway Golf• Prince Tennis• CamelBak• Felt Bikes• Mt. High Snow Resort• Kelly Slater/Quiksilver• Hasbro• Mattel/Hot Wheels• Jennifer Lopez/BodyLab Nutrition• Natrol Supplements• Novex Men's Wellness• PNG Supplements• Surfing Magazine• Foam Women's Magazine

From your dad's brand to one of hottest brands in the action sports industry. I was the marketing-creative, global branding lead, art director and supervisor of the in-house advertising department (6-8 creatives) for this internationally distributed action-sports lifestyle brand (founded in '52). Directed and supervised Retail Environments, Trade Shows, Ad Campaigns, and Photo Shoots. Consulted and advised international licensees teams on all marketing programs including retail POP, events, marketing, websites, print and digital ad campaigns, style/trend guides, and core product development. Worked directly with the O'Neill family founders, executive, marketing, product teams and sales managers.Project Highlights:• Managed Team of 6+ with 1.5 million budget not including media buys• Initiated and managed Global Rebrand (Aker's Profit Group) & 50th Anniversary Launch• During Tenure, Brand Claimed #1 Position and A 5% Brand Value Increase *Boardtrack• Nominated SIMA Manufacturer Of The Year • Helped develop and launch the first American flagship store in downtown Santa Cruz• Managed International Website, DAM, Web Analytics and CRM Database• Designed and Produced an Internal Agency Project, DAM and Budget Management System

B2B High Tech & Consumer Ad Agency. Branding and Interactive Designer. Art Director. UI/UX, E-commerce, Web, Campaigns. Print & Digital. Won some awards. Ate some BBQ. Drank some beers. Made some friends.

My first studio. Clients included: Spider Island Software, FCB-Levi's, Activison, South Coast Plaza, Rhino Chaser Brewing, Surfing Magazine, and several LA Ad Agencies.

Fashion brand Art Director and art dept. manager of 4-6 other creatives. Created national and global ad campaigns, catalogs and promotions. Photoshoot and commercial production, budgeting, scouting and casting. Worked with local LA//NYC vendors and talent. I had a polaroid collection of every working model in LA. I hired Cameron Diaz and she does not know who the f' I am. Clients included: Cosmar Cosmetics, Clothestime Retail, La Blanca Swimwear, Century City Shopping Center, Horizon Furniture.

Sales, media and activation art direction and graphic design supporting the advertising, editorial and subscription sales dept. I'm listed in the masthead dude!