- Promoted the Allara Support Services brand across all ATL and BTL channels, highlighting Supported Independent Living services, accommodation options, and the Clinical Nursing Team.- Marketed the Rachel Carey - Powerhouse Woman brand across all ATL and BTL channels, focusing on her business coaching, professional speaking engagements, workshops, and podcast.- Directed and executed creative setups for Disability Expos and professional development workshops.- Developed websites and microsites with a focus on UX optimization and improved accessibility.- Assisted HR with onboarding, offboarding, change of position and compliance / investigations.- Created communication materials for employees, participants, stakeholders, and industry partners.- Assisted in applying for new registration groups and services- Coordinated with SDA and industry partners on marketing events, campaigns, and lead generation.- Developed and implemented SOPs for HR, operations, accounts, and client services across the organisation.- Arranged professional videography and photography of accommodations, employees, and participant interactions.- Created and implemented a quarterly giveback program partnering with charities such as Eat Up Australia, Ronald McDonald House Westmead, and Will 2 Live.- Designed and installed livery on the fleet of vehicles and developed a 'Fleet Policy' for organisation-wide rollout.- Tendered and managed the changeover of IT services from one provider to another.- Led the rebranding and launch of a new Allara logo, style guide, tone of voice, and branding across the business.- Reevaluated and launched new company values across the business.- Implemented an Employee Wellness & Engagement Program, including wellness days, EAP, Team Member of the Month, Team Member of the Year, and core value recognition.

- Assisted in the rollout and execution of peak season events and activities, including Santa photography, performances, Christmas giveaways, and school holiday events.- Liaised with the Operations Team on the installation and execution of various campaigns.- Maintained the website and social media accounts during the contract period.- Partnered with various suppliers to envision and create activations for Summer School Holidays, Australia Day, and Valentine's Day.- Liaised with retailers to discuss trading trends and ensure they were kept up to date with in-centre happenings.- Was asked to extend employment with Lendlease but declined due to a prior commitment to Allara Support Services.

- Assisted in the rollout and execution of various campaigns across multiple locations, including HomeCo. Glenmore Park, HomeCo. Prestons, HomeCo. Gregory Hills, HomeCo. Caringbah, HomeCo. Castle Hill, HomeCo. Cranbourne, HomeCo. Jindalee, HomeCo. Kotara, and HomeCo. Tuggerah.- Managed marketing activities while working remotely, balancing professional responsibilities with caring for a newborn baby.- Coordinated with local teams to ensure consistent and effective implementation of marketing strategies.- Developed and maintained communication channels with stakeholders to keep them informed of campaign progress and results.- Provided support and insights for enhancing campaign effectiveness and reach across various HomeCo. locations.

- Assisted in the rollout and execution of an annual calendar of events and activities, including Christmas, Easter, Mother's Day, Father's Day, and school holidays.- Liaised with the Centre Management Team on the installation and execution of various campaigns.- Managed all ATL and BTL marketing activities, including website, social media, press advertising, press releases, and community sponsorships.- Partnered with various suppliers to envision and create activations for seasonal events.- Liaised with retailers to discuss trading trends, identify issues, and ensure they were informed about in-centre activities.- Navigated the challenges of trading during COVID-19 lockdowns, implementing signage, social distancing requirements, retailer shutdowns, and trade-outs.- Hosted webinars to provide retailers with financial and trading advice during the uncertain times of COVID-19.- Launched a new food court and playground experience at Winston Hills Mall.- Assisted with the development and launch of new store experiences, including ALDI, CottonOn, Coles Supermarket, Australia Post, and others.- Pioneered the community support program, establishing strong partnerships with local sporting teams and social groups.- Implemented a gift card program across both centres.- Oversaw the launch of new amenities and centre improvements.- Managed the monthly and annual marketing budget and ensured compliance with auditing requirements.

- Managing the Marketing, Entertainment & Graphic Design Team of 9 team members- Print and online advertising campaigns- Monthly budgeting and financial reports- Strategic planning, direction and implementation- Partner collaboration and strategy planning- Stakeholder management for different areas of the club- Creation of new ideas, concepts and promotions- Communication of marketing activities across the organisation- Rostering and wage management- Reporting and analytics

- Website maintenance and optimisation- Liaise with external digital marketing agencies- Management of PPC Campaigns to achieve maximum ROI- Creation and implementation of a successful email marketing campaign- Implementation and management of our SEO Strategy- Implementation of all direct marketing activities- Liaise with all areas of the business to deliver an integrated marketing plan- Work with all areas of the business to analyse and constantly improve all elements of the customer's experience with Lube Mobile- Developing and maintenance of customer loyalty, retention and referral programs- Analysis of all marketing activities and their results- Pursue new marketing opportunities - both online and offline- Regularly monitor and report on Google Analytics and key statistics

Tourism Online Marketing Services (TOMS) is a complete web solution company servicing tourism companies in Australia and beyond. With over 20 years of experience in the tourism sector, we have a wealth of knowledge creating a strong online presence for tourism operators on the World Wide Web.We offer the following services to our clients:- Develop an online marketing activity plan for specific sales channels- Optimizing websites for visitor usability and search engine rankings- Website diagnosis & evaluation to enhance performance- Keyword research on targeted markets and implementation of PPC campaigns- On page and off page SEO planning and implementation- Site promotion through blogging, reviews, articles, forums, link building and social media websites- Use of SEO tools such as keyword tracker, back link checker and page rank tool- Submission / resubmission to search engines and directories- Google analytics and online campaign management reporting - Achieve a deeper understanding of consumer markets- Achieve mutually agreed key targets for both online presence, conversion of sales & quantified revenue

Australian Cruise Group are the brand leaders in luxury cruises both in Sydney and Cairns.Some of our brands include:SYDNEY SHOWBOATSA spectacular dining experience on Sydney Harbour since 1987 that combines fine dining with an extravagant changing cavalcade of Australian performers. MAGISTIC CRUISESAn exceptional Sydney Harbour cruise experience on Australian built luxury catamarans of superior nautical design and contemporary decor.OCEAN SPIRIT CRUISESAn iconic Great Barrier Reef cruise business renowned for its luxury sailing catamarans and visiting the world famous Michaelmas Cay coral reef.SPIRIT OF CAIRNSVisit the famous Oyster & Upolu Reefs with Spirit of Cairns. Enjoy a luxury cruise with a sailing catamaran and snorkel and dive the incredible underwater world of The Great Barrier Reef.SYDNEY THINGS TO DOAn independent tourism business that combines online and retail sales presence promoting Sydney attractions and experiences. SYDNEY BOOKINGSOur proprietary online booking portal capable of direct online reservation, yield management, debtor management and other CRM functions.CRUISING RESTAURANTS SYDNEYCruising Restaurants of Sydney is the home of Sydney's exceptional dining cruise experiences on Sydney Harbour promoting various dining experiences.

2IC of Diamond Department.