Nicholas Chin Email and Phone Number

Taking care of Retail sales and operations in total 4 retail store and 3 sales counter.Liaise with head office in Singapore on Merchandising and display, inventory and stock management, marketing planing, account and finance issue and HR management on staff onboar and depart. Monitoring company P&L.Preparing weekly sales report for Singapore HQ and UK brand principle.Communicate with mall management on any up coming marketing promotion planing. Monitoring retail staff scheduling and leave application.Ensure outlet submitting daily required reporting.Visiting outlet on weekly basis.Ensure service item send and complete in timely manner.

Business development roleTaking care on ASEAN (South East Asia) marketProduct Management DevelopmentIntroducing new product from the company to all the regionProduct margin and costing control on different regionDistributor Relationship DevelopmentMarketing planningStudying on market trend movementFocusing on consumer product developmentProvide idea on product development base on the market demand Work closely with R&D team on product design and product packaging Studying competitor products

Achieved 50% growth on GP by YOY for consecutive 3 years.Created and expanded Machines merchandising team to 8 team members.Improved retails store productivity by 70% by providing merchandising guidelines.Pilot, leading and managing new channel expansion to 5 Connect Stores.Reduced Machines group’s inventories to 8 weeks supplies.Managing product and display merchandising for Machines and Connect Stores.Maximizing display revenue by square foot to 100%.Merchandising Planning for new outlet setup.Increase setup productivity by 30% with proper planning and execution.Product categories management to deliver best shopping experience and reduce sales cycle time within 10 minutes.Liaise with Apple Malaysia on new store design and fixtures planogramResponsible for Apple new product display refreshment in all Machines outlet and all Connect StoreExecuting all 2D/3D material display according to the provided planogramEnsure all required refresh material / equipment and demo units reach to outlet before product refresh setup night kick startMonthly store auditing to ensure all outlet in tip top conditionManaging 3rd party accessories business by sourcing and purchase role.Bring in potential 3rd party accessories for better device attachment rateLiaise with local & oversea supplier on new product list in and stock allocation priorityAnalyze top selling products sell out trends and slowing moving product to remove from planogram.Generating weekly accessories gross profile report for market demands analyzingStudy on market demand, intelligent and trends on 3rd party accessoriesDetermine number of SKUs on product categories base on market demandsList in exclusive product from oversea and make the store looks different from other retailer Take charge on 3rd party display material determinations.Ensured all retails stores operate in accordance with Machines values and reinforce with Apple and Connect branded image.

Achieved over 100% on monthly retails sales target for consecutive 3 years.Successfully maintaining country Opex for entire country.Leading all retail stores by oversee the customer service experience and sales performance. Improve store shopping experience quality and business compliance with Apple.Built a highly motivated and performing retail team with effective leadership of the line management to retails staff.Conducted weekly meeting with branch manager on store planning, challenges, execution and review processes.Branch expansion planning and execution.Developing new product launching strategies and execution.Ensuring daily retail operation is meeting standard of operating procedure.Retail POS system maintenanceWorking closely with Apple Singapore on stock allocations and Order management3rd party accessory product sourcingSource unique products by understanding market demand changes on products.Managing retail staff development and hiring.Conducting Staff OrientationCo-ordinate sales staff & service staff to attend Apple Product Training and examination for certificationMonitoring staff work progress and motivating them to achieve KPI.Provide briefing and product training.Analyzing Sales transactions by hourly.Identifying Lull and Peak timing for sufficient staffingControlling sales staff attendance and schedulingStore Merchandising and Display management.Ensured all retails stores operate in accordance with Epicentre values and reinforce with Apple branded image.Co-ordinate roadshow setup and fixing promotions mechanism for roadshow

Entrusted to Lead, planning and execute in setup 1st Malaysia Epicentre store in Pavilion Kuala Lumpur.Overall in-charge on merchandising display setup.Achieved over 100% on retail sales target.Motivating team member to achieve KPI and deliver best shopping experience to customers. Conducting Staff OrientationProvide briefing and product trainingAnalyzing Sales transactions per hourIdentifying Lull and Peak timing for sufficient staffingControlling sales staff attendance and schedulingStore Merchandising and Display managementCo-ordinate roadshow setup and developing promotions mechanism.

Promoted as Retail Assistance Sales ManagerTaking care on outlet daily operationsMake sure sufficient stock is enough supply on demand period Make sure monthly sales target is meetStaff OrientationProvide briefing and product trainingAnalysing Sales transactions per hourIdentifying Lull and Peak timing for sufficient staffing Controlling sales staff attendance and schedulingStore Merchandising and Display managementOrder management (Stock Replenishment)Co-ordinate and taking control sales staff in any road show New outlet setup