Communications Specialist
Janesville, Wisconsin, United States
• Designs the City’s strategic communications strategy, orienting outreach and engagement efforts in line with organizational missions and objectives with public information performance.• Manages social media presence and daily administration, implementing a new branding and messaging strategy that has grown audiences across all platforms• Oversees the operation of the City’s website, working with staff users across the organization to maintain accessibility and relevance; implementing strategic initiatives to improve usability and save staff time• Previously and currently managing several tasks and duties of the position of Assistant to the City Manager in the absence of the role being filled full-time, including City Council agenda review, serving as staff liaison in the committee appointment process, and the publication of documents such as the City Report, Popular Annual Financial Report, and Strategic Plan Status Update• Develops and distributes press releases, information publications and multimedia productions, stewarding the organization’s information relationships with local media, community partners, and the general public; increasing audience size, resuming monthly television programing, and developing a new audio podcast• Supervises City advertising and marketing efforts, developing print materials with a direct reach of 91,000 individuals and weekly audio copy across multiple local radio stations• Leads in-person engagement efforts, special events and programs for the City Manager’s Office, expanding the Volunteer Recognition Program, developing, and administering a communitywide citizen survey, and engagement events
