Specialising in Web and App marketing, alongside measurement and attribution projects that provide insights for growth in customer lifetime value and revenue for the business.Responsible for leading a team of retention and acquisition experts, ensuring that the funnel is optimised at all stages for two global brands operating in major markets (US, GB, CA, AU etc.).Key achievements:- Customer and revenue targets accomplished - Marketing data consolidation project (Web and App)- Successful CRM migration

Leading an elite team of specialists responsible for the delivery of the digital marketing strategy for Honda Australia along with managing the data/analytics & media buying agency. Heavily data focused, I created data pipelines and capabilities to optimise the media campaign efficiencies and customer journey on website – delivering hyper-personalised ads and journeys to our customers at the right time all whilst delivering a positive ROI.Key responsibilities:- Team leadership- Data/analytics insights and reporting- Performance marketing strategy and forecasting- Budget management- Stakeholder management- Project management

Leading a team of specialists to manage the day-to-day implementation of all performance marketing initiatives - Search, Social, Display (programmatic), SEO, Video and Affiliates. Responsible for strategy, forecasting, optimisation and trafficking of paid media campaigns - ensuring best practise is applied across all channels and projected targets and business goals are accomplished. Worked across verticals such as Health, Life, Car, Travel, Pet, Home & Contents Insurances, Electricity & Gas, Mobile Plans and Internet, Home Loans, Credit Cards, Income Protection and the 'Moving Home' segment. Key Responsibilities:- Team leadership- Optimisation, bid management, budget management and reporting for all verticals, products and partners- Implement and monitor BAU and tactical performance marketing campaigns for SEM, Social and Display- Strategic recommendations and forecasting to SLT and CMO- Provide weekly, monthly and ad-hoc performance reporting.- Competitive and market analysis.- Internal and external stakeholder management- Budget management- Creative and landing page production and A/B testing.

Marketing - Digital works across all verticals and supports the iSelect brand. Working with the Marketing Managers I plan, create and manage the digital marketing effort for Display and Social. I'm responsible for the efficiency of the performance media and ensuring it delivers the set goals - by their cost per capture and reach.I contribute to the success of the business by ensuring we are able to bring in qualified, quality leads to the business through digital channels.Key Accountabilities- Development of and execution of digital marketing campaigns- Create content for iSelect's social media channels- Ensure media meets CPA targets- Report on the effectiveness of campaigns and develop insights- Contributing to the improvement of sales effectiveness and performance across the marketing team

The role consists of managing the advertiser’s digital marketing campaigns across a broad range of digital products such as Search Engine Marketing (SEM), Search Engine Optimisation (SEO) and Social ad campaigns. Consulting with the advertiser to develop a digital marketing strategy. I would recommend the most optimal digital marketing mix that would provide the advertiser with the best outcome to achieve their digital marketing goals. I'm the single point of contact for my clients and are responsible for relationship management, campaign set up and management, report analysis, recommendation of strategy, set-up and support of Google Analytics and other web based tools to measure and optimise the overall digital marketing campaign.- Strong SEM/SEO/Social knowledge and skills.- Strong ability to effectively manage client relationships.- Communication skills with both internal and external stakeholders.- SEM/SEO campaign management/account management experience.

I provided digital marketing support to advertisers to allow them to achieve their digital marketing goals. Consulting with the advertiser to develop a digital marketing strategy across their digital product suite and effectively communicate the customer objectives and strategies to the partner team for the various Search products.- Provide SEM campaign management/account management- Handles all day-to-day communication with assigned advertisers and ensures the goals of the client are met or surpassed- Offers support to different stake holders of the business – Performance reports and proposal- Optimising SEM campaigns to ensure the best outcome for advertiser

Responsible for ensuring documents required for campaign preparation and set up for the ClickManager Search Engine Marketing product have been received and entered into relevant systems. - Conduct data quality checks to ensure maximum data quality is achieved- Coordinate end-to-end workflow and quality checking contracts- Provide support to customer/sales queries through emails/calls- Ensuring that all of the campaign briefs and other information required to build campaigns has been received - Liaise with internal parties to ensure successful resolution of query cases- Key basic orders, complete workflow tasks, action cancellations and investigate the ins and outs of a fulfilment task and aged tasks- Assigning workflow tasks to campaign managers

Sales account manager for the Sensis digital channel. Generating leads to attract new business customers nationwide. Selling online/digital advertising solutions.