CRM / Marketing automation / Digital marketing / Digital analytics / Email marketing / Social marketing / Customer intelligence / Customer experience as part of the MBA programme.

Manage, encourage and enable the Enterprise Marketing Management partner community from a product capability and delivery perspective and make IBM EMM ‘easy to do business with’. I act as a partner advocate within EMM, representing partner interests in balance with IBM’s own objectives.The Enterprise Marketing Management group at IBM represents the rich combination of the Coremetrics and Unica acquisitions and is an integral part of IBM’s Smarter Commerce Initiative.IBM Enterprise Marketing Management solutions provide you with the ability to:● Optimize cross-channel campaign efforts and engage buyers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.● Optimize your digital marketing efforts and turn site, social and mobile visitors into repeat customers and loyal advocates.● Use sophisticated analytics to improve relevancy and responsiveness to individual prospects regardless of media or channel.● Discover and react in real time to how consumers are interacting with your brand.● Improve decision making and optimize marketing performance and productivity.