• Compiled and synthesized market research supporting how E&J Gallo can psychologically reposition its new Barefoot seltzer with respect to Millennial behaviors, attitudes, and values• Disaggregated the competitive seltzer landscape, providing E&J Gallo with a comprehensive report of consumers’ perception of various hard seltzers as well as potential competitive advantages• Provided E&J Gallo with 20 cities to implement new displays in, in order to capitalize on occasionbased opportunities and reach new market segments• Effectively facilitated group meetings, working conjunctively with project managers to ensure that team reached creative heights and maximized individual strengths

• Analyzed the targeted subject population through market trends, utilizing relevant social and demographic research to inform on-site decisions • Identified the desired research participant experience through cohort-based research, integrating it in a more personalized 1-1 recruiting approach • Sourced, recruited and aided in the selection of 18 research participants by promoting the intervention opportunity through advertisements, town meetings, clinic presentations and relationships built in the community

• Maintained a client list and engaged in high value member management, researching potential new points of contact and providing supervisors with qualified leads • Learned how to effectively market a fitness facility center, preparing and presenting department sales report to leadership during weekly recaps

• Assisted coaches and players during team practices and individual workouts• Organized necessary equipment for men’s basketball events and functions

• Leveraged an understanding of the shop’s past inventory history to provide leadership a shifting approach which reduced the quantity of previously unsold products • Created advertising campaigns and marketing material for classes, tournaments, and promotional events, eliminating the company’s need to invest in professional design, public relations, and marketing costs