Graduate Student Consultant
• Compiled and synthesized market research supporting how E&J Gallo can psychologically reposition its new Barefoot seltzer with respect to Millennial behaviors, attitudes, and values• Disaggregated the competitive seltzer landscape, providing E&J Gallo with a comprehensive report of consumers’ perception of various hard seltzers as well as potential competitive advantages• Provided E&J Gallo with 20 cities to implement new displays in, in order to capitalize on occasionbased opportunities and reach new market segments• Effectively facilitated group meetings, working conjunctively with project managers to ensure that team reached creative heights and maximized individual strengths