Nicholas Phillips Email & Phone Number

Buffalo, Ny, Us

Buffalo, New York, United States

Website Management & OptimizationOversees the USA and Canada web environments, including Rich's Academy, with a focus on optimizing site performance, ensuring content quality, and enhancing user experience. Leads A/B testing initiatives and functionality improvements, deploying updates that meet compliance standards (GDPR, CCPA, PIPDA, DSAR, WCAG) while prioritizing usability. Develops and integrates an SEO strategy into the broader web approach to drive organic visibility, aligning search optimization with overall content and user engagement goals.Data Analytics & Marketing InsightsTransforms web analytics and customer feedback into actionable insights to drive brand growth and improve site satisfaction. Enhances the data ecosystem with advanced testing, personalization, and analytics tools that support AI and machine learning to refine customer experiences. Manages tagging integrity and identifies data gaps, providing a clear view of digital performance that guides engagement and optimization efforts across platforms.Project Management & Strategic CollaborationLeads website strategy and roadmap development, working closely with agencies and cross-functional teams to maximize content performance and identify optimization opportunities. Manages the marketing budget effectively, consistently delivering measurable results and ensuring digital initiatives align with broader business and brand objectives for sustainable growth.

I am currently responsible for accelerating advancement of Rich’s digital ecosystem to drive traffic and increase online brand engagement. Through innovation and new technology, I am also responsible for maintaining a user-friendly experience.With a focus on Organic Traffic, I have helped ensure organic traffic grows year over year, while creating a new process to work collaboratively with SEO and SEM. I have outlined KPIs to better measure our efforts, validating the success and learning for future projects. I am optimizing our web environments to perform well from a mobile perspective, while using data to improve web related decisions such as page design and key objectives.Key Accomplishments:Assisted in Increasing YOY Overall Web Sessions 30%Assisted in Increasing YOY Organic Web Sessions 22%Assisted in Increasing Product Detail Pageviews 38%Drove over 1 million web sessions across the websites I manage in 2023

Buffalo, New York, United States

I currently assist in managing and maintaining content across our US and Canada websites, collaborating with internal marketers and outside agencies. Through the utilization of analytics collected, I have developed new innovative ideas for improved capabilities to our website, enhancing user experience and site performance. I review new content ensuring it is accurate focused on the company's current priorities.

Buffalo, New York, United States

Support marketing initiatives across multiple establishments within the MPR organization, leveraging problem-solving skills, adaptability, and continuous learning to contribute effectively to various facets of marketing strategy and execution.

Buffalo/Niagara, New York Area

Demonstrating strong project management, leadership, communication skills, a continuous learning mindset, and an innovative approach through the below tasks:• Managed and updated marketing plans on a quarterly and yearly basis• Managed the relaunch of the company website providing new capabilities and content to improve user experience and website performance• Monitored website analytics using Google Ads and Google Analytics• Managed all SEO/SEM efforts, targeting users interested in our services• Conducted audits of all design and marketing initiatives to measure results• Orchestrated all social media channels, including content creation, execution, and calendar management, while leveraging analytics to refine strategies and enhance content effectiveness.• Produced newsletters for both clients and internal stakeholders• Managed and executed all marketing campaigns• Produced company videos• Interfaced with marketing vendors

Buffalo/Niagara, New York Area

• Coordinated and supported sales and training activities• Provided marketing support for equipment, parts, and supplies • Managed all aspects of the GEC Ad Club – working with dealers and manufacturers to ensure Co-Op was funded.• Maintained and updated company social media channels and website• Created and distributed monthly customer newsletters• Prepared sales reports for dealers and company• Coordinated and processed manual updates, demonstrating strong project management, leadership, and teamwork abilities

Indianapolis, Indiana Area

• Received and qualified job orders, sourced, screened, interviewed, and submitted candidates for direct placement and contract roles• Acted as a liaison between Acara, clients, and candidate pool, managing contract labor staff and retaining temporary employees• Conducted sales calls to secure new business, utilizing independent judgment to select and place contract candidates• Collaborated with Staffing Supervisors to ensure customer needs were met, servicing existing accounts through regular contact

Buffalo/Niagara, New York Area

Buffalo/Niagara, New York Area

• Demonstrated exceptional communication with customers to foster positive experiences• Provided comprehensive assistance until resolution• Followed policies and procedures in customer interactions, and maintained composure in high-pressure situations, resulting in positive customer feedback and showcasing strong customer service, leadership, and teamwork abilities.

Buffalo/Niagara, New York Area

• Collaborated with coaches to facilitate and execute practice• Trained new employees to enhance efficiency • Adapted football terminology for effective communication, and ensured seamless coordination of equipment and personnel for every practice, showcasing strong project management, leadership, and teamwork skills

Buffalo/Niagara, New York Area

• Supported sales and marketing efforts as an intern at a golf company specializing in digital marketing• Managed website content and updates to enhance online presence and user experience• Reached out to golf courses to drive sales and foster partnerships• Represented the brand at in-person events, showcasing proprietary technology of the golf ball to differentiate from competitors• Demonstrated deep understanding of the proprietary technology to effectively communicate its value to potential customers and industry professionals

Buffalo/Niagara, New York Area

• Created documents used to inform associates about updated policies and Created informative documents to communicate updated company policies and procedures to associates• Developed presentations by analyzing data from databases and drawing conclusions to support decision-making• Utilized retrieved data and information to solve existing problems and generate innovative solutions• Collaborated with associates in both face-to-face and virtual settings, leveraging platforms like Skype for project coordination

Master Of Science - Ms, Business Analytics

Bachelor'S Degree, Business Administration And Management, General

Education record

Activities and Societies: Participated in four years of soccer and basketball through the school Graduated with an Advanced Regents.