Currently, I am the Marketing Director at The BFLO Store in Buffalo, NY. In this role, I oversee the BFLO Marketing Department and its operations, working with the CEO, CMO, and Upper Management to plan and execute promotional schedules that optimize growth and profitability. I collaborate with Buffalo Bills and Sabres representatives through our partnership to create special events, upcoming projects, and social media collaborations. Additionally, I develop project plans and ensure that projects are completed to the highest standards on time.Although I still assume these responsibilities, prior to my current role, I served as the Website and Sports Marketing Manager at The BFLO Store. In this position, I managed general website responsibilities, reviewed website analytics to determine ways to reach customers better, and planned and executed special events to involve BFLO with the community. I also collaborated with the Brand Manager to create marketing content and kept up to date with current marketing trends.With my skills and experience, I am confident in my ability to contribute to any marketing team and achieve business goals.As a recent graduate with a Bachelor of Science in Marketing and a Media Productions Minor, I possess a diverse skill set that includes Shopify website design, SEO, email marketing, leadership, interpersonal communication, public speaking, strategic planning, negotiation, and advertising. I am also proficient in Final Cut Pro X, Adobe Premiere Pro, Canva, Microsoft Word, and Microsoft PowerPoint.During my time at SUNY Brockport, I served as the elected Treasure of the Brockport Marketing Club from 2019 to 2021, and also played Club Lacrosse from 2017 to 2021. These experiences have provided me with valuable leadership and team management skills.