Nick Schifano Email & Phone Number

New York, New York, Us

• Develop programmatic strategy across New York Post network (NYPost.com, PageSix.com, & Decider.com) to ensure maximum yield and revenue, and achieve financial goals• Report programmatic and direct sales performance to finance team and executive management• Manage portfolio of programmatic vendor relationships, work with them to identify opportunities for growth and identify areas of risk, and troubleshoot potential issues• Direct PMP deal strategy across the network, including managing PMP rate card, creating new deals, troubleshooting deal issues, optimizing campaigns, and maintaining deal reporting across all exchanges• Proactively work with programmatic sales leads to prospect new deal opportunities• Work with product team to develop new opportunities tied to ad revenue• Create and maintain rate card for direct sales products to optimize yield

New York, New York, Us

New York, New York, Us

New York, New York, Us

• Manage pre-roll and display RTB partners across the site by controlling new partner acquisition/implementation, maintenance of passback waterfalls, content segmentations, and performance optimizations• Grew display eCPM 41.4% and pre-roll eCPM 36.3% from January ’15 to November ‘15• Lead viewability analysis of our site, as well as implementing solutions to increase viewability metrics• Actively pursue new pre-roll and display PMP partnerships and managed relationship with existing PMP partners including campaign optimizations• Create and manage rate card/inventory for PMP business• Design PMP sales packages to proactively generate business on non-endemic verticals• Develop and maintain reporting dashboards to present to senior management for RTB and PMP performance• Work with Technology and Site team to design new pre-roll user experiences and create better ad engagement• Explore new revenue stream opportunities by vetting new products including native, mobile adhesion, in-line, amongst others• Directed spend for audience acquisition on high-value PMP campaigns while maintaining margins

New York, Ny, Us

• Create forecasting models for sales team and utilized them to augment DSM inventory projections• Build new products and packages in DSM for new creative/editorial executions• Develop ratecard suggestions for new products and manage ratecard to account for product trends• Manage forecasting, planning, delivery, reporting, and yield for display, mobile, and video• Key shareholder in video network audit and video monetization strategy• Manage remnant inventory for Programatic and PMP deals utilizing AdEx, Pubmatic, Advetising.com, ValueClick, Solve Media, Vertical Search Works, YieldBot as well as internal non-guaranteed deals • Implement new remnant strategies and products to achieve the best monetization of inventory • Maintain site integrity and brand safety by carefully monitoring active remnant ads and maintaining block lists• Work with Adobe AudienceManager, Upfront, and other behavioral/demo targeting platforms to develop new audience targeting segments utilizing first and third party data• Chaired viewability vendor search, as well as leading evaluation of viewability data• Vetting DMP vendors for audience extension opportunities

New York City, Ny, Us

• Provided forecasting on multiple platforms including Display, Video, and Mobile using platforms such as DFP Premium, FreeWheel, and Mocean• Worked with Sales and Traffic team leads to develop plans that would best utilize site inventory levels and implement optimizations for live campaigns• Created and maintained dashboards for site analytics utilizing reporting from Omniture, among other sources• Provided ad-hoc reporting for management teams to highlight delivery trends, performance issues, and other issues that arose• Developed workflow and best practices for Demographic and Behavioral targeting utilizing Krux platform• Helped facilitate the integration of iVillage into the NBCNews portfolio

• Forecasted inventory using DFP and FreeWheel for Display and Mobile products• Built forecasting and sell-through models for iVillage and partner sites• Developed and maintained reservation sheets for high impact executions

New York, New York, Us

• Worked closely with Account and Sales managers to project keyword inventory and present delivery forecasts for a diverse range of products • Trafficked campaigns onto the advertising network and managed performance• Managed the SafeServe system to keep Vibrant clients’ ads from appearing in unsuitable content• Generated keyword lists and copy to provide the most relevant and contextually targeted IntelliTXT campaigns for clients

London, England, Gb

• Used market research to create media plans that maximized reach and frequency targeted consumers• Analyzed data from various sources such as MRI, Nielsen, Simmons, Arbitron, etc