Player welfare program facilitation for sporting clubs.

My role as a Youth Worker is to provide support and mentoring for children/youths in a structured environment. Through positive role modeling skills my aim is to embed a skill set of integrity, trust and dignity to my peers that will set them up for success. I am a leader that enjoys the challenge of delivering long lasting positive change. In my capacity as a Youth Worker I am able to shape and develop my cases through continually challenging the status quo and looking for ways to provide positive outcomes.

Sport Support is about player welfare for grassroots sporting clubs - it’s about life support through sport.We recognise the challenges facing high-performing clubs and their responsibility in shaping the standards by which their people behave and contribute to their community. Our vision is this: that your club makes your people better and that your people make your club a better a place.Our primary purpose is to help you optimise player welfare and performance. We do this through our unique model that provides an environment that fosters fine upstanding citizens through education, life skills, support and guidance via peers and professionals.

I was contracted to implement and streamline the existing strategies to improve customer engagement and improve revenues. My key achievements during my contract were: • Improved membership retention by 40%• Rolled out a detailed action plan for the 2016 Commercial Strategy• Developed a joint activation proposal for key business partners• Delivered the 2016 growth targets for revenues and membership• Initiated listening sessions with key stakeholders and sponsorsOur biggest opportunity in delivering the 2016 strategy was identifying the knowledge gap with our customers and our brand. My focus was to bridge this gap and transition our model to be customer centric and deliver a better ROI for the business.

As the Marketing Executive I led a team of four and was responsible for both the Graphic Design team and Communications teams. My role was to oversee all marketing operations including digital, print, signage and both internal and external communications. I also collaborated with media agencies to develop individually tailored marketing plans for display villages. Some of my achievements were:• Launched online job forum• Development of online presence• Liaise with developers to integrate strategies• Implement 2015 marketing plan• Launch of “Build Centre”• Briefed and coordinated our graphic designers and Communications team

My role was to work with the entire marketing teams in delivering the marketing strategy for the club. I worked across all departments including Membership, Merchandise and Ticketing. I worked with both internal and external collaborators to drive brand equity and improve consistency across our media platforms. Some of my key achievements were:• Developed a game day program to align with the AFL• Initiated the plan to collaborate retail ticket sales through the club’s website• Rolled out multiple marketing plans in partnership with Ticketmaster• Delivered quality sports presentation programs to drive fan engagement• Achieved an increase of 25% for repeat membership sales

With a membership of 5,000+ I was accountable for all Operational and Financial results for the club. A part of my role was also to liaise and maintain relationships with both community and government bodies across the state. During this time we grew our membership base by 50% and delivered positive EBITs for both the functions and bar departments. I was also responsible for recruitment and training of the operations team. Some of my key achievements were:• Developed the marketing strategy for the brand• Managed club website and database• Managed the club membership program• Identified new business opportunities• Managed bar, gaming, catering teams

My role was to support the Key Director and lead a team which included six copywriters and six graphic designers. I was responsible for the day to day operations of the business. I was also the coordinator for the business’ largest account, SA Health. Some of my achievements were:• Oversaw all artwork to media, printers and clients• Managed traffic and workflow of the team• Full production management including press checks and proofing• Key account management and copywriting• Led strategic marketing campaigns• Produced client artwork using Adcre8

• Sensitive mail and document handling (faxing, couriering, archiving, serving)

• Manage coaching programs for primary and secondary schools across south-east Brisbane• Develop innovative programs, presentations and events to engage and increase participation in AFL• Presentations to school groups, teaching staff and parents• Report writing and distribution to management